Marketing Director GSA
vor 2 Wochen
At Insulet Corporation, we are seeking a highly motivated and experienced Marketing Manager GSA to join our team. As a key member of our marketing team, you will be responsible for developing and implementing business plans and tactics focusing on new product launches for Switzerland and Austria.
Job Profile Title: Marketing Manager
Business Title:
Department: Marketing GSA
FLSA Status: Exempt
Position Overview:
The primary responsibility of the Marketing Manager GSA is to drive end-to-end integrated marketing strategies for the launch of new products within GSA (Switzerland), business models, and effective multichannel marketing campaigns to both customer acquisition and retention by focusing on Switzerland and Austria.
The role reports into the Head of Marketing GSA (Germany, Switzerland, and Austria).
Responsibilities
Key Decision Rights
- Drive end-to-end integrated marketing strategy for the launch of a new product within GSA (Switzerland), business models, and effective multichannel marketing campaigns to both customer acquisition and retention by focusing on Switzerland and Austria.
- Work independently on marketing projects and in cross-departmental teams, including Regulatory, Quality Assurance, Medical, Legal/Compliance. This includes product strategy, channel, and customer propositions to both consumer and healthcare professionals, messaging, with an understanding of key metrics and the ability to design compelling marketing plans and programs to drive awareness and uptake.
- Build on market insights and prior experience to identify innovation opportunities, create new marketing tactics to deliver product launches and growth in assigned geographies.
- Identify medical education and clinical evidence opportunities for the brand and drive cross-functional cooperation with Medical Affairs to deploy programs.
- Identify opportunities to increase market access potential and work cross-functionally with Market Access to support realization.
- Drive implementation of commercialization activities along the funnel.
- Manage engagement with marketing agencies and be accountable for deliverables enabling overall country program execution.
- Be accountable for both DTC and HCP marketing materials to be customized to the countries' needs; be accountable for lifecycle management, including MLR.
- Be accountable for/drives projects with the regional sales teams and stakeholders from the international team to optimize the customer journey.
- Own alliances and marketing initiatives amongst industry partners.
- Drive social media activities, digital marketing, and programs for influencers and brand ambassadors.
Required Leadership/Interpersonal Skills & Behaviors
- Ultimate accountability in improving marketing projects (HCP and/or DTC).
- Strong focus in extracting customer value.
- Influence others within and outside own area to drive specific outcomes.
- Strong personal initiative.
- Ability to work independently.
Required Skills and Competencies
- Demonstrated ability to manage multiple in-function and cross-functional, high-visibility projects simultaneously.
- Ability to work in a complex and regulated environment.
- Independent organization and evaluation of events and congresses for medical professionals and diabetes patients.
- Ability to influence others within and outside regional marketing to drive specific outcomes.
- Experience in managing marketing agency relationships.
- Excellent communication and presentation skills.
- Team player.
- Good organizational skills.
- Detailed and results-oriented.
- Adaptability to a dynamic environment.
Education and Experience
- Bachelor's degree, e.g., in marketing, economics, communication, or related fields.
- Demonstrated relevant professional experience in marketing, including driving and implementing product launches.
- Knowledge of the insulin pump/diabetes market and key market players in the region's markets to identify market opportunities.
- Experience in the medical technology, pharmaceutical, OTC, or consumer goods sectors.
- Familiar with the MS Office package.
- Good knowledge of English.
- Confident in German (written and spoken).
- Deep insights to the diabetes market, pump market insights is a plus.
Additional Information
- The position can be remote, hybrid, or in-person at our Munich office.
- Travel is estimated at 25% but will flex depending on business need.
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