Marketing-Redakteur Brand
vor 4 Wochen
Überblick
Wir suchen einen Marketing-Redakteur Brand, der sich auf die Konzeption, Erstellung und Weiterentwicklung von zielgruppen- und markenspezifischem Content für Print und Online spezialisiert hat.
Aufgaben
- Einsatzort Köln oder ein anderer Hochschulstandort
- Konzeption, Erstellung und Weiterentwicklung von zielgruppen- und markenspezifischem Content für Print und Online (z.B. Website, Mailings, Broschüren)
- Pflege und Weiterentwicklung der Corporate Language sowie Qualitätssicherung im Bereich der Markenkommunikation
- Mitarbeit an der Konzeption und Umsetzung von crossmedialen Kampagnen
- Bereichsübergreifende Zusammenarbeit mit unterschiedlichen Schnittstellen in der Bildungsgruppe
Voraussetzungen
- Erfolgreich abgeschlossenes Hochschulstudium und mehrjährige Berufserfahrung im Bereich Marketing, Kommunikation, Journalismus oder PR
- Ausgezeichnete Schreibkompetenz für Print- und Online-Medien verbunden mit einem ausgeprägten Gespür für verschiedene Zielgruppen und einem hohen Bewusstsein für ein konsistentes Markenbild
- Gute Selbstorganisation, professionelles Zeit- und Prioritätenmanagement sowie lösungsorientiertes Denken und Handeln
- Kenntnisse und sichere Anwendung der relevanten Rechtsgrundlagen (Datenschutz, DSGVO, Urheberrecht)
- Grundkenntnisse im Bereich Suchmaschinenoptimierung (SEO)
- Grundkenntnisse im Umgang mit Content-Management-Systemen, insbesondere Typo3 und WordPress
- Teamfähigkeit, Selbstständigkeit und Flexibilität
- Sicherer Umgang mit den gängigen MS Office Anwendungen
Was wir bieten
- Ein abwechslungsreiches Aufgabengebiet mit viel Gestaltungspotenzial in einem sinnstiftenden Umfeld
- Einen sicheren Arbeitsplatz in einem zukunftsorientierten, sehr erfolgreichen, dynamischen Unternehmen
- Das Angebot sich kostenlos berufsbegleitend innerhalb der Gruppe weiterzubilden, wie z.B. durch ein Bachelor- oder Masterstudium
- Kollegiale Unterstützungskultur, offenes Betriebsklima, Austausch auf Augenhöhe und Förderung des Teamzusammenhalts z.B. durch Mitarbeiterevents und flache Hierarchien
- Nachhaltiger leben – wie z.B. mit unserem Bike-Leasing
- Unterstützung bei der Vereinbarkeit von Beruf und Privatleben, u.a. Homeoffice in Form von Mobile Working, einen Familienservice und 30 Tagen Urlaub
- Betriebliche Gesundheitsförderung, z.B. Kooperationen mit Fitnesskooperationspartnern
- Vergünstigte Angebote sowie vielfältige Zusatzleistungen, z.B. betriebliche Altersvorsorge, vermögenswirksame Leistungen und Corporate Benefits
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