Marketing Manager, European Assisted Reproductive Technology Specialist

vor 3 Wochen

Ratingen, Nordrhein-Westfalen, Deutschland Fujifilm Vollzeit

Job Summary

We are seeking a highly skilled Marketing Manager to lead our European Assisted Reproductive Technology marketing efforts. The successful candidate will be responsible for developing and implementing regional marketing strategies, brand campaigns, and tactical programs to achieve sales targets and optimize business opportunities in direct EU markets.

Key Responsibilities

  • Partner with the Global marketing team to understand the global marketing plan and execute field-based marketing programs that support that plan.
  • Develop and implement long-range and short-range regional marketing plans utilizing a matrix business approach for regional implementation in direct EU markets.
  • Liaise with Global Marketing, Sales, and MARCOM to develop messaging, positioning, and promotional strategies that crystallize and deliver our products' value propositions in novel, compelling, and memorable ways.
  • Collaborate with Global Marketing to create marketing materials to support regional product launches, customer presentations, animations, digital campaigns, sales training, tradeshows, workshops, and seminars.
  • Participate in the development and execution of brand management plans that help contextualize and improve the company's reputation among key audiences.
  • Work with Marcom to ensure brand consistency across written materials using brand guidelines.
  • Develop relationships with industry leaders to shape market adoption and awareness.
  • Develop outstanding credibility and strong relationships with the field force through product, clinical, and competitive knowledge.
  • Responsible for maintaining and growing gross profit for the ART Media Product Lines and distributed products, managing pricing strategy and pricing discounts in EU.
  • Monitor key performance indicators for marketing programs and report metrics to the Management Team on a monthly basis.

Requirements

  • BA/BS degree in Biology or in a Life Science or MBA.
  • Minimum of 3 years' experience with a technical background and/or marketing experience.
  • At least one year experience in Assisted Reproductive Technology field.
  • Strong communication and presentation skills.
  • Supervisory experience preferred.
  • Proficient in Microsoft Office.
  • Fluent English.

What We Offer

We offer an exciting, challenging position with highly international work, an attractive compensation package, and personal growth opportunities associated with working at a global and innovative company.

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