Head of Customer Marketing
vor 4 Wochen
The Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely with the events team to ensure our flagship customer event, INCENTIVIZE, meets our advocacy goals and scales to new markets.
Key Responsibilities- Develop and execute strategies to increase customer retention and engagement, collaborating closely with the Customer Success team to ensure alignment with post-sale revenue goals.
- Work with the wider marketing team to create integrated campaigns that highlight Talon GmbH's customer success stories, ensuring these stories are featured in events, social media, brand campaigns, analyst relations, and press releases.
- Establish a robust program to showcase customer experiences through case studies and success stories.
- Partner with Product Marketing to create resources that help customers maximize the value of Talon GmbH and increase product adoption.
- Act as a liaison between customers and the product team, relaying customer insights and suggestions.
- Build and manage a world-class customer event and advocacy programs in partnership with the wider marketing team, including:
- Hiring and managing a global event marketing manager.
- Developing an online and offline customer community.
- Evolution and management of the Customer Advisory Board (CAB).
- Overseeing the customer event strategy, including our flagship event, INCENTIVIZE, to ensure global growth and customer satisfaction.
- Coordinating customer speakers for events.
- Creating and managing customer loyalty programs, reference programs, and fostering a sense of community among customers.
- Track and report on key customer marketing metrics, such as customer satisfaction, Net Promoter Score (NPS), upsell/renewal targets, and customer lifetime value (CLV).
- Experience with advocacy programs, proven success scaling advocacy programs with CxOs.
- Analytical and storytelling skills, ability to be both analytical and a powerful storyteller and communicator.
- Energy and flexibility, drive to create real and measurable business results.
- Integrated marketing and demand generation, experience in executing ROI-driven marketing and post-sale demand generation programs.
- Go-to-market ready, demonstrated ability to work with Customer Success and Marketing teams to bring new products to market, drive expansion, and learn from customers.
- Strong collaboration, track record of working effectively with Product, Marketing, Success, and Sales teams.
- Excellent communication, ability to concisely articulate a vision that resonates with internal stakeholders like sales and success and inspires customers.
- Comfort with ambiguity, comfortable starting from the early days of the customer marketing and advocacy and a desire to establish new processes to scale the team.
- Learning budget and LinkedIn Learning.
- 30 vacation days.
- Remote-work abroad up to 90 days.
- In-house German language courses.
- Discounted Urban Sports Club membership and BVG ticket.
- Work-Dog-Balance, your best friend is more than welcome.
- Mental health support with Nilo.health.
- The right attitude, modern methods, and a diverse, creative workspace with an open and international culture.
- Everyone for the product, together we create a flexible, highly scalable product with state-of-the-art technologies. We can only succeed if everyone works as a team.
- Healthy Growth, growing our company means growing everyone in the team. We love to share knowledge and learn.
- A great environment, flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware.
- High flexibility degree, prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad? We believe in results and motivated employees.
-
Head of Customer Marketing
vor 3 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 3 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 4 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the Role:The Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 4 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the Role:The Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 1 Woche
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will be responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. This role will collaborate closely with the events team to ensure our flagship customer event, INCENTIVIZE, meets our advocacy goals and scales to new...
-
Head of Customer Marketing
vor 1 Monat
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 1 Monat
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
Vor 4 Tagen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
Vor 7 Tagen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 2 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 2 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 3 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
vor 3 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Customer Marketing
Vor 2 Tagen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon.One will lead a new sub-function focused on retaining and growing our customer base. This role is responsible for developing and executing marketing strategies across product adoption, upsell opportunities, customer communication, and advocacy programs.Key ResponsibilitiesDevelop and execute strategies to...
-
Head of Customer Marketing
vor 1 Woche
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the Role:The Head of Customer Marketing at Talon GmbH will lead the development and execution of customer marketing strategies to drive customer retention and growth. This role will collaborate closely with the Customer Success team to ensure alignment with post-sale revenue goals and work with the wider marketing team to create integrated campaigns...
-
Head of Customer Marketing and Advocacy
vor 2 Monaten
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing and Advocacy at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing and Advocacy will...
-
Head of Customer Marketing and Advocacy
vor 2 Monaten
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing and Advocacy at Talon GmbH will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing and Advocacy will...
-
Head of Customer Marketing Lead
Vor 4 Tagen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleThe Head of Customer Marketing at Talon.One will spearhead a new sub-function focused on retaining and growing our customer base. This role is responsible for leading the marketing strategy across product adoption, upsell opportunities, customer communication, and advocacy programs. The Head of Customer Marketing will also collaborate closely...
-
Head of Marketing Germany
vor 4 Wochen
Berlin, Berlin, Deutschland Wolt VollzeitHead of Marketing, GermanyAs a key member of the Wolt team, the Head of Marketing, Germany will be responsible for developing and executing a comprehensive marketing strategy to drive growth and brand awareness in the German market.Key Responsibilities:Develop and implement a marketing strategy that aligns with Wolt's global brand vision and objectives.Lead...
-
Head of Marketing Germany
vor 4 Wochen
Berlin, Berlin, Deutschland Wolt VollzeitHead of Marketing, GermanyAs a key member of the Wolt team, the Head of Marketing, Germany will be responsible for developing and executing a comprehensive marketing strategy to drive growth and brand awareness in the German market.Key Responsibilities:Develop and implement a marketing strategy that aligns with Wolt's global brand vision and objectives.Lead...
