Digital Marketing Strategist
Vor 3 Tagen
About the Role
We are seeking a skilled SEO Manager to join our dynamic team at Paessler GmbH. As an SEO Manager, you will be responsible for driving our organic visibility and search performance, directly contributing to our growth in the tech space.
Your Key Responsibilities
- Plan, develop, and implement SEO strategies to improve website rankings in search engine results pages (SERPs)
- Manage third-party agencies and oversee content production to ensure high-quality, engaging content
- Identify problems and prioritize solutions for our websites, including www.paessler.com, kb.paessler.com, and blog.paessler.com
- Conduct keyword research to find additional search opportunities and evaluate competitors' websites to identify content gaps and optimization opportunities
- Track and report on pertinent SEO metrics, such as rankings, sessions, and demos, and proactively make recommendations for improvement
- Collaborate with cross-functional teams, including designers, developers, and content creators, to develop and execute innovative SEO strategies
- Communicate with stakeholders on strategy, timelines, and results
- Stay up-to-date with new tools and practices in the SEO industry
About You
- Prior 3-5 year work experience as an SEO Analyst or SEO Manager, preferably within enterprise software/SaaS
- Expertise in Google Analytics, Google Search Console, Ahrefs, and Semrush
- Passion for SEO and internet marketing, including staying up-to-date with SEO trends, new tools, and practices
- Understanding of ranking factors and search engine optimization best practices
- Strong analytical and Excel/Google Sheets skills
- Experience auditing and creating content across digital channels
- Experience owning and managing multiple websites
- Outstanding flexibility, adaptability, and sense of accountability
- BA/BS in Marketing, Business, Economics, or other relevant degree, or SEO experience
What We Offer
- Flexible working hours and a family-friendly environment
- We love working in our beautiful office in Nuremberg, Germany, but we are just as happy to work completely from home or something in between. It's your choice.
- Wide range of further training and personal development opportunities
- Time to deal with innovative topics and technologies
- A structured onboarding phase with support from experienced colleagues
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