Product Marketing Manager

vor 3 Wochen

Frankfurt am Main, Hessen, Deutschland Worldline Vollzeit
Product Marketing Manager

This is Worldline, a leading innovator in the payment technology sector. We shape how the world conducts transactions, implementing solutions that drive the growth of millions of businesses worldwide. Our global presence spans all sectors of commerce, from Paris to San Francisco. We're committed to helping our employees accelerate their careers, just as we assist our clients in accelerating their business.

The Opportunity

The Acquiring Processing Product Marketing Manager plays a critical role in bridging the gap between product and market. This individual understands market conditions and expectations, crafts compelling product messaging, and ensures successful product launches and adoption. They ensure payment products meet customer needs and achieve commercial success.

Key Responsibilities
  1. Market Research and Analysis
  • Conduct in-depth research to understand customer needs, preferences, and pain points related to payment solutions.
  • Analyze competitors' payment products, features, and market positioning to identify opportunities and threats.
  • Monitor industry trends, emerging technologies, and regulatory changes affecting the payments industry.
Product Positioning and Messaging
  • Develop a compelling product storyline that supports the value proposition and differentiates from competitors.
  • Create consistent and persuasive messaging across all marketing channels, ensuring it resonates with target audiences.
  • Ensure product messaging aligns with the company's overall brand strategy and values.
Go-to-Market Strategy
  • Develop and execute comprehensive go-to-market plans for new payment products or feature launches.
  • Equip the sales team with necessary tools, training, and collaterals to effectively sell the payment products.
  • Plan and oversee marketing campaigns to promote the payment solutions.
Collaboration with Cross-Functional Teams
  • Work closely with product managers and other product stakeholders to provide market insights and influence product development.
  • Collaborate with sales and customer success teams to ensure alignment and support in achieving revenue goals and customer satisfaction.
  • Coordinate with various marketing functions to implement marketing strategies and tactics.
Product 360° Performance Monitoring
  • Define key results to achieve by the product and track key performance indicators to measure the effects and success of business decisions.
  • Analyze product data to identify trends, opportunities for improvement, and areas of concern.
  • Use data-driven insights to make informed decisions and drive continuous product enhancements.
Customer Education and Engagement
  • Develop educational content to educate customers about the payment products.
  • Foster a community of engaged users through forums, social media, and events.
  • Work with customer support teams to ensure they have the information and tools needed to assist customers effectively.

Skills and Qualifications

Market Research and Analytical Skills

  • Proficiency in market research tools and methodologies.
  • Strong analytical skills to interpret data and derive actionable insights.

Strategic Thinking and Planning

  • Ability to develop long-term strategic plans and translate them into actionable initiatives.
  • Strong project management skills to manage multiple projects and meet deadlines.

Communication and Interpersonal Skills

  • Excellent written and verbal communication skills for creating compelling messaging and presenting ideas.
  • Strong interpersonal skills to collaborate effectively with cross-functional teams and stakeholders.

Project Management

  • Ability to manage multiple projects simultaneously and prioritize tasks effectively.
  • Strong organizational skills and attention to detail.

Technical Proficiency

  • Understanding of payment technologies, systems, and industry standards.
  • Familiarity with digital marketing tools and platforms.

Creativity and Innovation

  • Ability to think creatively to develop unique marketing campaigns and strategies.
  • Openness to innovation and a willingness to experiment with new approaches.

At Worldline, we value innovation, collaboration, and empowerment. We offer a dynamic and supportive work environment and opportunities for professional growth. If you're ready to take on this exciting challenge and make a significant impact, feel free to get in touch. We're on an exciting journey towards the next frontiers of payments technology, and we look for big thinkers, people with passion, a can-do attitude, and a hunger to learn and grow. Join our global team of 18,000 innovators and shape a tomorrow that is yours to own.

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