Marketing Director

At Horizon Hobby, we're seeking a talented Marketing Manager to drive awareness and sales growth for our Surface category.

The ideal candidate will collaborate with our Marketing team to design and implement product marketing strategies, effectively communicating our brand and product positioning to the RC community.

This role involves owning and driving product messaging across our website, digital marketing, social media platforms, packaging, events, and in-store merchandising.

The successful candidate will also collaborate on brand content online, in social media, and in forums.

Key responsibilities include:

• Leading the transition of our European Marketing to a digital-first, insight-driven, customer-fanatic approach
• Executing product marketing strategies that align with overall brand objectives and drive revenue growth
• Developing and executing product launch plans, including coordinating product demos, collateral development, and sales training
• Creating post-launch product campaigns and journeys to create ongoing excitement around the product and drive accessory sales
• Delivering content to ensure optimal messaging and online content to support the product throughout its lifecycle
• Monitoring and reporting on product performance metrics and providing insights for continuous improvement
• Bringing enthusiasm and excitement to customers through online and in-person events and interactions
• Researching customer feedback on product and brand, including conducting consumer surveys and creating and implementing action plans from that data
• Representing the brand at trade shows/consumer events and in product videos
• Managing social media channels and engagement in other key online communities
• Conducting market research and competitive analysis to identify market trends, customer needs, and opportunities for growth of our brands
• Collaborating with product development, marketing, and eCommerce teams in the US to define product positioning, messaging, and go-to-market plans for new and existing products in your category

Requirements include:

• Remote controlled product background in Surface category is a plus
• Deep understanding of product marketing strategies and positioning
• Strong analytical skills and experience conducting market research and competitive analysis
• Excellent communication and presentation skills
• Demonstrated ability to collaborate cross-functionally and work effectively in a team environment
• Strong project management skills and ability to manage multiple projects simultaneously
• Experience with product launch planning and execution
• Fluent in English. German and/or French language skills are a plus

Horizon Hobby offers a range of benefits and perks, including paid time off, paid holidays, discounts on products, and bonus eligibility.