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Marketing Director

vor 2 Monaten


Berlin, Berlin, Deutschland Mindspace Vollzeit
About Mindspace

Mindspace is a leading provider of flexible workspaces, with a strong presence in Europe, Israel, and the US. Our design-led office spaces and on-demand offerings cater to the evolving needs of enterprise companies, startups, and entrepreneurs.

We're a lifestyle brand that prioritizes service and experience, creating a unique work environment that fosters growth and development.

Job Summary

We're seeking a highly skilled Marketing Manager to lead our marketing efforts in Germany, driving brand awareness and lead generation across our physical locations and marketing channels.

Key Responsibilities
  • Develop and execute a 360-degree marketing strategy for Mindspace in Germany, including online and offline campaigns, media partnerships, and community engagement.
  • Strengthen the Mindspace brand in Germany through targeted marketing initiatives.
  • Lead go-to-market and launch activities for new locations and offerings in Germany, including market analysis, messaging, and launch plans.
  • Generate leads for Mindspace locations, offerings, and services through effective marketing campaigns.
  • Manage relationships with marketing vendors and partners to ensure seamless execution of marketing initiatives.
  • Oversee a yearly budget for marketing activities.
  • Attract major ecosystem events to Mindspace locations and facilities.
  • Drive Mindspace's presence at conferences, tradeshows, and startup events.
  • Develop collateral for Mindspace offerings, including presentations, campaigns, demos, videos, and sales enablement tools.
Requirements
  • 3+ years of experience in marketing management roles, preferably in a luxury brand or startup environment.
  • Strong oral and written communication skills in German and English.
  • Experience in online advertising and lead generation campaign management.
  • Bachelor's degree.
  • Willingness to travel between Mindspace locations in Germany.
  • Marketing management experience in both startup and enterprise environments is a plus.
  • Familiarity with CRM software such as SalesForce and HubSpot is a plus.
Critical Competencies
  • Ability to define and execute marketing programs, processes, and deliverables independently.
  • Understanding of business dynamics, including strategy, revenues & costs, value proposition, sales pipeline, competition, and differentiation.
  • Analytical skills, with the ability to understand data and numbers, as well as branding, messaging, and emotional drivers.
  • Problem-solving skills, with the ability to provide insightful and innovative solutions.
  • Strong interpersonal skills, with the ability to adapt to a dynamic and fast-paced environment.
  • Proficiency in using technology, including Windows, MS Office, Google apps, social networks tools, task management tools, etc.
  • Ability to work independently and as part of a team.