Email Marketing Specialist

vor 1 Tag

Munich, Bayern, Deutschland DTC Jobs Vollzeit
Job Title: Email Marketing Manager

We're seeking a highly skilled Email Marketing Manager to join our team at DTC Jobs. As a key member of our marketing team, you will be responsible for developing and executing end-to-end email marketing campaigns to promote products, drive engagement, and increase sales.

Responsibilities:
  • Design and implement email marketing strategies to achieve business objectives.
  • Develop and execute email campaigns, including drip campaigns, transactional emails, and promotions.
  • Segment email lists and tailor messaging for different customer audiences.
  • Conduct A/B tests to refine email content, subject lines, and sending times to improve open rates, CTR, and conversions.
  • Analyze performance metrics (open rates, click-through rates, conversion rates) and provide insights and recommendations for campaign optimization.
  • Collaborate with content and design teams to ensure email visuals and copy are aligned with brand voice and objectives.
  • Ensure compliance with email marketing laws, including GDPR and CAN-SPAM regulations.
  • Manage and grow the email subscriber base through targeted acquisition strategies.
  • Stay up-to-date with industry trends, tools, and best practices to improve email campaign performance.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 3-5 years of experience in email marketing, preferably in a DTC or e-commerce environment.
  • Proficiency with email marketing platforms (e.g., Mailchimp, Klaviyo, or HubSpot) and CRM tools.
  • Strong understanding of email segmentation, deliverability, and list management.
  • Experience with A/B testing and data-driven decision-making.
  • Excellent written communication and copywriting skills.
  • Knowledge of HTML/CSS for email is a plus.
  • Strong analytical skills, with experience in email campaign reporting and optimization.
  • Ability to work collaboratively in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits:

- Access to a network of +200 DTC brands, providing exposure to state-of-the-art strategies and processes.

- Verification of companies to ensure legitimacy and secure payment arrangements.

- Direct talent matching and community networking opportunities.

- Retention program to ensure long-term relationships with clients.

We're committed to helping you succeed in the DTC world.

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