Account Based Marketing Strategist

vor 1 Monat

Munich, Bayern, Deutschland Autodesk Vollzeit

Position Overview

This is a 1-year fixed-term contract (with the opportunity for extension or potential for permanent employment) for a Marketing Manager to win new customers with Account-based Marketing (ABM) methods to grow influence, executive engagement, long-term customer relationships, awareness and adoption of Autodesk software and services – especially in the public sector.

We ask that you will have interaction and integration with the extended sales team and their customers to help position Autodesk as a strategic partner, create understanding, visibility, and engagement.

Reporting to the Director of Account-Based Marketing EMEA, we support hybrid work, and you will be expected to work some of your time each week in our Munich office.

Responsibilities

  • Collaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support business with ABM
  • Partner with broader organization of account-based marketers to agree on programmatic campaigns which apply to the dedicated audience
  • Plan out account-based marketing plans with clear goals to achieve like executive engagement, pipeline and revenue goals. Nurture contacts within the dedicated accounts and engage that audience with unexpected and intentional marketing to lead account opportunities
  • Develop new and use existing programs, tools and assets designed to showcase Autodesk as a strategic partner to allow new customers to get the most value out of our solutions, relationship and services as an enterprise customer
  • Lead the execution of your programs for the dedicated audience on planning, (event) logistics, and onsite management, budget, list management, follow up and reporting
  • Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
  • Navigate the Autodesk organization and use professional networks to identify internal and external resources, partners, and programs that support enterprise account goals

Minimum Qualifications

  • Degree in marketing or related field, or equivalent professional training / experience
  • 4+ years of experience in ABM and B2B marketing
  • Demonstrated ability to provide strategic and consultative input to sales team
  • Direct customer-facing experience in enterprise, account-based, field marketing or solution sales role
  • Team player able to work cross-functionally
  • Experience using Salesforce
  • Estimated 20% travel required during peak time
  • German speaker plus English

#LI-FB1

Learn More

About Autodesk
Welcome to Autodesk Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us

Salary transparency

Salary is one part of Autodesk's competitive compensation package. Offers are based on the candidate's experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.

Diversity & Belonging
We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here:

Are you an existing contractor or consultant with Autodesk?

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