Field Marketing Specialist

vor 4 Wochen

Berlin, Berlin, Deutschland EcoVadis Vollzeit
Job Description

EcoVadis is seeking a highly motivated and experienced Field Marketing Associate to join our team in Berlin, Germany. As a key member of our marketing department, you will be responsible for designing, adapting, and implementing field marketing events and campaigns to increase market awareness, generate demand, accelerate the pipeline, and grow sales in the DACH region.

Key Responsibilities:
  • Manage EcoVadis events and webinars, including budgeting, planning, promotion, on-site event setup, lead capture, post-event ROI reporting, and feedback/participant surveys.
  • Coordinate supporting logistics for field events and webinars, including printing, promotional items, supporting materials, shipping, and receiving.
  • Organize and develop internal and external event communication, including emails and social posts on LinkedIn and X (formerly Twitter).
  • Liaise with external suppliers, including production teams, event hosts, partners, venues, talent, and entertainment.
  • Research and execute third-party conferences, collecting information for relevant programs to ideate on adjustments and improvements.
  • Coordinate with design, content, solution, and ops teams to manage field marketing program components.
  • Work closely with sales, alliances, and customer success teams, as well as clients and speakers/content contributors, to prepare event approaches and coordinate content.
  • Bring innovative and creative ideas to make our events stand out from the competition.
  • Maintain an updated event pipeline, from initial planning to post-event follow-up.
  • Help keep track of all necessary details, including purchase requests, points of contact, event dates, changes in sponsorship, etc.
  • Support and help execute local digital and ABM campaigns to acquire new customers, expand and retain the installed base, generate net new pipeline, and accelerate opportunities in the region, in coordination with the global marketing team.
Requirements:
  • Bachelor or Master's degree in marketing, communication, business, sustainability, or a related field.
  • A minimum of 2-3 years of experience in events and field marketing with campaign execution.
  • Previous experience in field marketing to large enterprise prospects, ideally B2B SaaS offerings. Experience with procurement-, sustainability-, or compliance-related solutions is a significant plus.
  • Experience working on corporate events as well as industry conferences, roadshows, workshops, and more.
  • Experience with marketing automation tools and CRM (Salesforce and HubSpot), social media platforms, and mastery of standard office tools (Microsoft/Google Office).
  • Experience executing ABM campaigns is a plus.
  • Strong organization skills with very high attention to detail.
  • Exceptional verbal and written communication skills in German and English is essential.
  • Excellent time management skills.
  • Growth-minded and a team player with the motivation to help others solve problems.
What We Offer:
  • Competitive salaries and support for personal growth from day one with extensive onboarding, mentoring, and a brand new e-learning platform bursting with courses and modules.
  • Hybrid work model for colleagues who live near our offices (4 days per month) or remote work in the country you are hired in.
  • Wellness allowance for mental and physical wellbeing.
  • Annual performance bonus.
  • Remote work from abroad policy.
  • Flexible working hours.
  • Health coverage and optional pension scheme.
  • Internet and electricity bill allowance.
  • CSR activities.
  • Subsidized travel and BahnCard 50.
  • Community service day when volunteering.

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