Digital Marketing Specialist

vor 8 Stunden


Munich, Bayern, Deutschland Freudenberg Vollzeit

Empowering People, Creating Technology

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Freudenberg. As a key member of our marketing team, you will be responsible for developing and implementing innovative content strategies for our website and B2B social media channels.

Key Responsibilities

  • Develop and implement content strategies for website and B2B social media channels
  • Provide advice and content support to colleagues on communication
  • Conceive, implement, and manage organic and paid marketing campaigns
  • Analyze and optimize website to increase conversion rates and user-friendliness
  • Optimize search engine rankings through targeted SEO measures
  • Prepare and analyze marketing key figures to create meaningful reports
  • Utilize AI and data-based tools to improve performance intelligence

Requirements

  • Degree in marketing, communications, digital media, or related field
  • Significant professional experience in digital marketing
  • Sound knowledge of social media platforms and strategies
  • Basic professional experience in website optimization and content management
  • Proven experience in SEO/SEA, ideally knowledge of Matomo
  • Strong communication skills and ability to interact with stakeholders and team
  • Very good command of written and spoken English and German

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