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Product Marketing Manager

vor 2 Monaten

Deutschland Insight Global Vollzeit

**Job Summary**

Insight Global is seeking a highly skilled Product Marketing Manager to lead our efforts in entering the German market. As a key member of our team, you will play a crucial role in developing and executing product marketing strategies that drive business growth and revenue.

**Key Responsibilities:**

  • **Market Expertise**: Leverage your deep understanding of the German market to drive product marketing strategies and identify opportunities for growth.
  • **Product Marketing**: Utilize your experience in B2B SaaS product marketing to create compelling messaging and product positioning that resonates with our target audience.
  • **Competitive Insights**: Conduct thorough competitive market research to identify and analyze German email marketing competitors, and develop strategies to differentiate our products.
  • **Competitive Analysis**: Create battle cards and competitive summaries, including features and pricing, to help our sales team understand the competitive landscape.
  • **Analytical Thinking**: Quantify and prioritize market opportunities based on potential revenue impact, and develop data-driven recommendations to inform business decisions.
  • **Market Launch**: Prepare for the German market launch by setting up a sales team for success and creating necessary enablement materials.
  • **Deliverables**: Develop detailed market and competitive landscape overviews, slide decks, and presentations for internal use to be viewed by executive leadership.
  • **Regulatory Understanding**: Navigate the stricter data and privacy regulations in Germany, addressing key considerations and pain points for buyers.

**Qualifications:**

  • **Experience**: Extensive product marketing experience, specifically in B2B SaaS.
  • **Market Insight**: Proven experience in competitive market insights, preferably with experience in foreign markets.
  • **Language Skills**: Fluent in German.
  • **MarTech Knowledge**: Familiarity with the MarTech space and its competitors.
  • **Platform-Based Products**: Experience with platform-based products, SMS, and WhatsApp.
  • **Presentation Skills**: Ability to create polished executive presentations with minimal oversight.