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Senior Manager Real Estate Central

vor 2 Monaten


Herzogenaurach, Bayern, Deutschland Adidas Vollzeit

Purpose & Overall Relevance for the Organisation

This role is pivotal in driving the profitability of Market Europe Retail & Franchise by securing optimal Real Estate in Central and cross-border regions, aligning with adidas retail store growth targets for European Markets. The Senior Manager will be responsible for identifying potential sites, evaluating their feasibility, negotiating leases, and ensuring that financial objectives are achieved in the development of adidas retail locations. This role will also support the integrated Distribution Roadmap to optimize our store structure within the marketplace. Additionally, this position will manage corporate landlord relations to enhance deal-making and ensure both our franchisees and our Own Retail business benefit from the company's scale.

Key Responsibilities


• Conduct thorough site visits, demographic analysis, and research to ensure the best locations for the brand are secured.

• Contribute to the creation of strategic market growth plans, including store growth targets, target markets, and market analysis for Central/Cross-border regions.

• Develop and implement metrics and criteria for site selection decisions, including research analytics, financial performance, and revenue prediction models.

• Negotiate Head of Terms with landlords and ensure commercial and corporate requirements are reflected in the final lease agreement.

• Collaborate with various retail departments to attain internal alignment on site opportunities and sales projections.

• Present adidas retail concepts to prospective landlords

• Manage external Real Estate resources, including brokers, landlords, developers, lawyers, and contractors.

• Create site justification packets as part of the capital approval processes.

• Manage the existing store portfolio to actively drive rent reductions, recommend lease renewals and terminations, and negotiate renewals and extensions where appropriate. Monthly review and update the portfolio overview.

Key Relationships


• Internal - Real Estate department, Retail Store Development, Retail Store Operations, Finance, Merchandising, Marketing, HR

• External - Landlords, brokers, industry developers and operators, architects, legal partners, general contractors

Knowledge, Skills and Abilities


• Strong management ability and competency to manage landlords, brokers, developers, and operators

• Excellent inside knowledge process management of in-store implementation, architects, regional sourcing, legal partners, and general contractors.

• Ability to maximize relationships with developers and landlords in the real estate community.

• Ability to think strategically, define business opportunities and problems, collect, interpret, and analyze abstract and concrete information, and create strategic, value-add solutions.

• Intermediate to advanced experience with detailed demographic analysis.

• Ability to travel up to 75% of the time, and in some cases with limited notice.

• Strong retail business acumen (operational and fiscal).

• Strong presentation and communication skills.

• Excellent negotiation skills and ability to influence others.

• Strong organizational skills.

• Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc).

• Ability to speak, read, and write English fluently; additional language skills beneficial

Requisite Education and Experience / Minimum Qualifications


• Bachelor's degree (B.A.), with an emphasis in real estate or finance / MBA preferred.

• 4-6 years retail-specific real estate site selection experience, preferably with a major retailer

• Minimum of 3 years' experience managing/negotiating external consultants and contractors

• Strong relationships and credibility within the retail real estate industry of Germany