Head of Advertising and Yield Management

Vor 3 Tagen

Hamburg, Hamburg, Deutschland Bauer Media Group Vollzeit

**About the Role**

We are seeking a dynamic and execution-oriented professional to lead our advertising revenue optimization efforts at Bauer Media Group. As the Head of Advertising and Yield Management, you will be responsible for driving revenue growth through strategic ad placement, yield optimization, and innovative advertising product development.

**Key Responsibilities:**

  • Develop and implement a balanced integration of display, native advertising, and other commercial integrations into our content to ensure an intuitive user experience.
  • Optimize ad placements and ad integration to maximize ad revenue generation, including testing and evaluation of new ad formats.
  • Implement yield optimization strategies based on content types, article formats, and user intent to drive revenue growth.
  • Lead the development and implementation of innovative advertising products, both technically and conceptually, in collaboration with our sales partners.
  • Serve as the product lead for defining the ad server and ad product implementation into our portfolio of websites.
  • Coordinate first-party user data collection and management based on a Data Management Platform (DMP) implementation.
  • Conceptualize and test new and creative ad concepts and partner integrations.
  • Take ownership in revenue monitoring and reporting based on internal and external forecasts to optimize revenue streams.
  • Drive business development initiatives to explore and test new revenue sources and advertising products.

**Requirements:**

  • Demonstrated proficiency in ad tech products and ad server integration.
  • Good knowledge of relevant business KPIs in the digital sector.
  • Proven track record in yield management to optimize revenue streams effectively.
  • Deep understanding of business dynamics related to advertising revenue optimization.
  • Strong intuition for enhancing user experience.
  • Knowledgeable about commerce and partnership revenue models.

**About Bauer Media Group**

Bauer Media Group is a leading media corporation that focuses on creating content that matters most to millions of people around the world. With a diverse portfolio of media brands, we offer a wide range of opportunities for growth and development. Our company values include a consumer-first mindset, a long-term perspective, and a commitment to innovation and excellence.

**What We Offer**

  • Individual solutions for flexible working hours and location.
  • Targeted and individual training for professional and personal development.
  • A central location in Hamburg's city centre with good transport options.
  • Subsidy for HVV ProfiTicket & bike leasing.
  • Effective health management, including health week, free sports programs, and Gympass.
  • 30 days of holiday and frequent events for employees.
  • Company restaurant, free magazines, and various discounts via corporate benefits.
  • A culture that values personal responsibility, teamwork, and creativity, with room for creativity and exciting tasks.

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