Digital Marketing Strategist for China Operations

vor 7 Stunden

Hamburg, Hamburg, Deutschland Container xChange Vollzeit
China Operations Manager

We are seeking a highly skilled Digital Marketing Strategist to lead our marketing initiatives in China.

About Container xChange

Container xChange is the leading online platform for container logistics and operations. We simplify the logistics of global trade by providing a neutral infrastructure for all logistics companies.

Our team of 100+ like-minded individuals from 40+ nationalities has made this possible. We have scaled far beyond the small start-up we once were and continue to disrupt the industry together.

The role: As a Digital Marketing Strategist, you will own performance marketing initiatives in China. Your focus will be on optimizing our paid channels, exploring new opportunities like paid social, and collaborating on content and social media strategies.

This role can be based at our headquarters in Hamburg or remotely in China.

Your Impact
  • You will drive inbound leads through paid and social media channels.
  • Your ultimate goal is to generate a high ratio of sales-qualified leads, leading to signings and monthly recurring revenue growth.
Your Responsibilities
  • You will manage daily campaigns across paid channels like Baidu and Bing, and test new platforms.
  • You will monitor budgets to hit revenue goals, optimizing paid search campaigns and using analytics tools to boost paid and social media performance.
  • You will optimize keywords, ad copy, and landing pages to improve conversion rates and reduce CPL.
  • You will create or adapt social media content for the Chinese market, using SEO metrics to boost organic traffic and conversions.
  • You will test and refine product messaging for different buyer segments and ICP to improve ad targeting.
  • You will collaborate with the Chinese Sales team to gather feedback and optimize campaigns.
What makes you the perfect match?
  • You have full proficiency in Chinese (Mandarin) and fluency in English.
  • You have 5+ years of experience in marketing and demand generation in China.
  • You have at least 3+ years experience in performance marketing (paid ads) with a proven track record of building, managing, and optimizing ads on platforms like Baidu, Bing, Google ads and social media channels in China.
  • Experience in SEO, content and social media is preferred.
  • You have B2B SaaS experience. Marketplace platform experience is a plus.
  • You have data analysis skills, with proficiency in tools like Baidu Analytics, Baidu Yinxiao, Microsoft ads (Bing), Baidu Master Tool, etc.
  • You have great communication skills and work well with multicultural marketing and sales teams. You've worked in international environments, ideally in English-speaking or European companies.
What to expect?

As a Digital Marketing Strategist at Container xChange, you will have a direct stake in the company as a shareholder with a competitive virtual equity package. You will also have full ownership and trust to drive impactful topics, supported by smart and driven individuals. Plus, get personal coaching and counseling for both professional development and personal support through our partnership with Fürstenberg Institut.

We offer a flat hierarchy and a growth-focused mindset that fosters an open-minded, collaborative, and high-performance driven culture where A-players thrive. Other perks include mental healthcare & coaching program, discounted bike leasing, a subsidized Deutschlandticket, language courses, and many more.

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