Customer Analytics Manager
vor 2 Wochen
As a Customer Analytics Manager at Sky Deutschland GmbH, you will play a key role in analyzing customer behavior and identifying opportunities for cross- and upselling. You will work closely with the Customer Base team to develop targeted web journeys and support the implementation of A/B testing concepts. Your tasks will include overseeing customer segmentation, creating target groups, and monitoring the performance of implemented tests. You will also be responsible for coordinating digital journey concepts and implementation plans with key stakeholders and presenting data results to international teams.
Responsibilities:
- Analyze customer behavior and identify opportunities for cross- and upselling
- Develop targeted web journeys and support the implementation of A/B testing concepts
- Oversee customer segmentation, create target groups, and monitor the performance of implemented tests
- Coordinate digital journey concepts and implementation plans with key stakeholders
- Presentation of data results to international teams
Requirements:
- 5+ years of experience in digital marketing/CRM & e-commerce
- Deep understanding of web user experience and knowledge of optimizing user journeys
- Experience with MVT tools, web analytics tools, and AB testing tools
- Excellent communication and presentation skills
- Very good German and good English skills
What We Offer:
- Free Sky - watch all our content for free
- Hybrid working model (60/40)
- Flexible working hours with overtime compensation
- 30 days of vacation + Holiday Buy
- Company Bike & Wellhub
- Corporate Benefits platform
Inclusion:
We are an equal opportunity employer and welcome applications from all qualified candidates. We believe in a culture of diversity and inclusion, which allows us to grow together and encourages creativity and innovation.
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