Digital Marketing Strategist for E-commerce

Vor 4 Tagen

Frankfurt am Main, Hessen, Deutschland SharkNinja Vollzeit

Our Mission: To enhance people's lives daily through innovative, high-quality products that simplify their world.

We are a dynamic company driven by passion and innovation, constantly seeking talented individuals with fresh ideas to contribute to our growth.

About the Role:

As a Senior Digital Marketing Manager within our Trade Marketing team, you will play a pivotal role in shaping our e-commerce strategy. Your responsibilities will encompass developing and executing multi-platform digital marketing campaigns that align with our retail partners' objectives.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies across various platforms to elevate brand awareness and drive sales.
  • Collaborate closely with our key account management team and retailers to ensure seamless execution of product content, including flawless product detail pages and other digital marketing initiatives.
  • Conduct A/B testing and experiments to optimize campaign performance and gain valuable insights for different product categories and retail partnerships.
  • Serve as the primary point of contact for relevant vendors and agencies, ensuring smooth collaboration and project delivery.
  • Craft and execute a compelling content promotion strategy to engage target audiences and amplify brand messaging.
  • Coordinate go-to-market (GTM) content to ensure successful product launches with our retail partners.
  • Design and implement creative digital retail campaigns tailored to each customer's unique needs, in close collaboration with our Category Marketing and Sales teams.
  • Work hand-in-hand with the sales team to facilitate lead qualification and a seamless marketing-to-sales handover process.
  • Develop engaging landing pages and other conversion opportunities, such as brand pages, in partnership with our retail partners.
  • Ensure that our consumer electronics products are presented online (e-) in a manner that aligns with our global brand positioning and key features are effectively communicated.
  • Provide regular reports on key performance indicators (KPIs) and campaign results, highlighting successes and areas for improvement.
  • Oversee product information management (PIM) input, ensuring all data is accurate, up-to-date, and aligned with launch timelines.
  • Stay abreast of the latest digital marketing trends and innovations to inform future growth strategies and identify new opportunities.
  • Collaborate closely with internal stakeholders across the EMEA Hub and external agencies to optimize the digital retail presence of our product portfolio.

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