Regional Marketing Strategist for German-speaking Markets

Vor 2 Tagen

Munich, Bayern, Deutschland SAP Fioneer Vollzeit
Job Description:

SAP Fioneer is a cutting-edge technology company that specializes in innovative software solutions for the financial services industry. As a Regional Marketing Strategist, you will play a crucial role in driving business growth and customer engagement in the DACH region.

The ideal candidate will have 5-10 years of experience in B2B marketing, with a strong track record in field marketing and account-based marketing (ABM). They will be able to develop and execute end-to-end ABM plans, build strong relationships with sales teams, and navigate ambiguity in a fast-paced environment.

About the Role:

This dynamic role involves orchestrating full-funnel marketing campaigns tailored to the distinctive market dynamics of the region. The successful candidate will craft and deploy multi-channel campaigns in German and English, designed to captivate prospects and drive them from initial awareness to active consideration.

The Regional Marketing Strategist will work closely with regional Sales and leverage the support of a global Marketing function to execute strategies that resonate locally while aligning with our global vision.

Your Key Responsibilities:
  • Develop and execute a marketing plan for the German-speaking regions, aligned with local goals and requirements
  • Create and manage campaign assets such as articles, advertising creatives, sponsored content, market research pieces, and landing pages
  • Partner with Sales to target and engage key accounts, aligning ABM strategies with business goals
  • Measure and optimize ABM performance using dashboards to track KPIs and adjust tactics accordingly
Requirements:
  • 5-10 years of B2B marketing experience, with a track record in Field Marketing/Account-based Marketing (ABM)
  • Experience in financial services and/or financial technology industries required
  • Experience in marketing targeting C-Suite and key decision-makers in technology/IT, innovation, finance, operations, and ESG departments
  • Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans
  • Fluent in both spoken and written German and English
Benefits:

You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. This is an environment where you can have it all - the agility, enthusiasm, and dynamism of a start-up, combined with the established expertise, solid market presence, and extensive customer network of a more established organization.

At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and enables you to think outside the box. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.

We offer a comprehensive benefits package that includes occupational pension provisions, support for health and wellbeing, various mobility options, and additional perks such as celebration rewards, meal programs, jubilee recognition, and relocation reimbursement.

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