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Senior B2B Demand Generation Marketing Lead

vor 1 Monat

Berlin, Berlin, Deutschland MotionTag GmbH Vollzeit
Your Mission

MOTIONTAG's leadership is seeking a Senior B2B Marketing Manager to spearhead impactful marketing strategies that elevate our brand and generate quality leads, particularly across the DACH region. Reporting directly to the COO, you'll join a dynamic revenue team of five, where your expertise will drive our mission forward.

  • Championing creativity and experimentation within the team with new ideas and content to engage potential customers.
  • Building a demand generation/B2B brand-building strategy around tailored content together with our sales team.
  • Driving collaboration with the sales team to align marketing efforts with sales objectives, ensuring smooth lead handoffs and improved conversion rates.
  • Design and launch targeted campaigns that nurture prospects through the buyer's journey, optimizing for conversion, lead quality, and pipeline velocity.
  • Working closely with external partners like PR agencies to drive more brand awareness.
Your Profile
  • Minimum 5 years of experience in B2B marketing.
  • Leadership experience in building demand-generation marketing strategies.
  • Industry knowledge in mobility (public sector) is preferred.
  • Love to experiment, learn, and share knowledge.
  • Experience in Account-Based Marketing (ABM) strategies is a strong plus.
  • Expert command of CRM tools (Hubspot or similar).
  • Expert command of Google Analytics.
  • Expert command of MS Office or Google Workspace.
  • Professional proficiency in German and English.
  • Previous working experience in a startup is a strong plus.
  • Driven, reliable, good level of self-organization, team player.
Why Us?
  • Passionate team who share the vision to make mobility more sustainable.
  • International environment with English as a working language.
  • Flexible working hours and remote work. We are a remote-first company with regular in-office and team events.
  • Parent-compatible work settings.
  • Employee Stock Option Program - Be part of our success.
About Us

About MOTIONTAG
At MOTIONTAG, we transform the way the world moves by harnessing the power of smartphones to map out complete travel journeys. Our cutting-edge data solutions empower clients in the mobility sector to decode user behavior, enhance transportation systems, and drive the shift toward sustainable mobility.

We care about each other
We're fueled by core values like sustainability, honesty, excellence, innovation, diversity, and happiness. We believe that great results stem from a united team, dedicated to empowering sustainable mobility in the fight against the climate crisis. Here, you'll be free to pursue your goals while contributing to our collective progress. We champion personal initiative, continuous learning, and strong team collaboration. Above all, we want our team to thrive—feeling valued, fulfilled, and motivated every step of the way.

If you're looking for a purpose-driven company with diverse colleagues, join us on our mission to make mobility matter