HCP Marketing Manager, EMEAP Regional Lead

vor 3 Wochen

Wiesbaden, Hessen, Deutschland Abbott Vollzeit

At Abbott, we're committed to helping people live their best possible life through the power of health. Our team is dedicated to developing and implementing regional EMEAP HCP marketing campaigns and activities, ensuring a unified, integrated HCP experience throughout the entire Primary & Secondary Care journey for the FSL portfolio of products and services.

Key Responsibilities

  • Develop and implement integrated marketing strategies tailored to the needs of endocrinologists, pediatricians, and primary care physicians in the EMEAP region.
  • Align regional marketing strategies with global objectives and adapt them to local market needs and dynamics.
  • Ensure all content is compliant with local regulations and effectively communicates product benefits to HCPs.
  • Lead all Medical Marketing activities to drive superior medical marketing, including creation and broad dissemination of branded medical/educational content towards the wider Medical community in Primary & Secondary Care.
  • Build and maintain strong relationships with key opinion leaders (KOLs), PC HCPs in the region.
  • Organize and participate in regional conferences, webinars, and other events to engage with the Primary & Secondary Care HCP community.
  • Develop and execute marketing strategies and programs with focus on strategic objectives associated with Healthcare Professions HCPs and other external medical stakeholders.
  • Support the development and execution of HCP Marketing Plan in strong collaboration with the global Marketing department.
  • Ensure consistency in Sales Force detailing/messaging executions through regular steering/deployment cycles and strong collaboration with Sales Training.
  • Develop omnichannel marketing approaches and programs and ensure message activation according to the HCP customer journey across relevant channels.
  • Manage the marketing budget for HCP initiatives within the EMEAP region.

Requirements

  • Higher University Degree
  • Extensive HCP Marketing experience in a pharmaceutical, RX driven environment working with exposure to various HCP stakeholders, Sales & Agencies.
  • Significant experience in working with Specialty Care Physicians.
  • Public speaking experience and fluent in spoken and written English.
  • Strong Project Management skills.
  • Excellent communication skills.
  • Ability to travel up to 30% of time.
  • Collaborative, driven to excel, and capable of inspiring others to excellence.

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