Programmatic Advertising Specialist
vor 2 Wochen
PAYBACK GmbH is a leading player in data-driven marketing worldwide, with a strong focus on developing digital business models and implementing technical trends. As a Programmatic Advertising Specialist, you will play a key role in the development and implementation of programmatic advertising campaigns for PAYBACK and partner companies.
Your Responsibilities:- Implement programmatic advertising campaigns across various channels, including display, social media, and internal booking systems.
- Prepare programmatic campaigns for booking and ensure seamless execution.
- Collaborate with internal teams to create and brief advertising media, including visuals, texts, tracking links, and targeting.
- Develop regular reports and analyses to measure campaign performance and inform future strategies.
- Support marketing and sales managers with campaign offers and presentations.
- Communicate with internal stakeholders to coordinate campaign implementation.
- Currently studying economics, business informatics, marketing, communication science, or a comparable field.
- Strong affinity for the internet and interest in programmatic advertising, online marketing, and digital advertising.
- Ability to work independently, reliably, and in a structured manner.
- Confident in dealing with numbers and possessing basic Excel skills.
- Excellent German and English language skills (written and spoken).
- At least 6 months of relevant experience.
- Flexible working hours and time models to suit your needs.
- Student-friendly environment with a focus on well-being and work-life balance.
- Opportunities for professional growth and development within the company.
- Competitive compensation and benefits package.
Please submit your application, including your cover letter, CV, references, and any other relevant documents, to [insert contact information].
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