Web Analyst

La Biosthétique is a successful family-owned business in the international hair and cosmetics market. Our brand stands for high-quality products, innovation, and exclusive services.

We are looking for a Web Analyst to join our Online Marketing & E-Commerce Team in Pforzheim. As a Web Analyst, you will be responsible for implementing evaluations for our online shops, managing and developing web tracking, and developing concepts and evaluations.

• Implementing evaluations for online shops
• Managing and developing web tracking
• Developing concepts and evaluations
• Building a profitability calculation on channel and campaign level
• Building automated advertising processes
• Defining customer groups and CLV
• Project management
• Interface between Controlling, IT, and E-Commerce Department
• Analyzing technical requirements to provide structured data
• Creating evaluations using SQL and Aruba

• Completed studies in Data Analytics or comparable fields with analytical focus
• At least 2 years of experience in the digital field
• Technical affinity with focus on SQL
• High self-motivation and strong ability to work independently, goal-oriented, and reliably

• Valuing family business culture with many freedoms and trust