European Paid Media Expert

We are seeking an experienced European Paid Media Specialist to join our team at Specialized Europe B.V.

This is an exciting opportunity to work in a dynamic and innovative company, where you will be responsible for deploying digital paid media strategies across display/video campaigns, affiliation, and social media for Europe.

You will be part of a multi-faceted E-commerce team, overseeing workflow and multiple connection points to the rider, reporting into the European Digital Marketing Lead.

This role involves executing display and affiliate campaigns to increase profitable traffic growth on Specialized.com. You will implement campaigns in our tools (DSP, affiliate platforms...) and continually optimize on defined campaign metrics.

Responsibilities include:

• Executing display and affiliate campaigns to increase profitable traffic growth on Specialized.com
• Implementing campaigns in our tools (DSP, affiliate platforms...) and continually optimizing on defined campaign metrics
• Responsible for programmatic prospecting and retargeting ad spend with a focus on performance metrics such as CPC, ROAS, etc.
• Collaborating with other teams, like marketing to ensure brand consistency and optimize creative assets, landing pages, and ad copy
• Collaborating with agencies and other vendor partners to ensure we remain up-to-date regarding digital ads landscape
• Working closely with Brand team to execute brand and awareness campaigns on digital media.
• Staying up-to-date with current technologies and trends in social media, design tools, and applications
• Working with Digital Analytics team to drive testing, reporting, optimization, and analysis on channel performance to identify key levers and opportunities for improvements

We are looking for a highly motivated and experienced individual with a strong background in digital marketing. You should have demonstrable skills and knowledge of Google ads, DV360, Campaign Manager 360, and Meta ads, Affiliate platforms, with the ability to hit the ground running on day 1.

You should also have extensive Google Analytics experience and be comfortable with the rapid evolution of technology and excited to continue to develop and enhance your knowledge, skills, and experience.

Key requirements include:

• 3+ years of hands-on experience in digital marketing, specifically in display platforms (granular optimization and execution experience necessary)
• Demonstrable skills and knowledge of Google ads, DV360, Campaign Manager 360, and Meta ads, Affiliate platforms, with the ability to hit the ground running on day 1
• Extensive Google Analytics experience
• Comfortable with the rapid evolution of technology and excited to continue to develop and enhance your knowledge, skills, and experience
• Strong interpersonal and communications skills
• Ability to think creatively and analyze data while facing ambiguity and uncertainty
• High level of energy, passion, and enthusiasm for outdoor lifestyle in general
• Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results
• Strong organizational skills and team player
• Experience selling physical goods, as opposed to digital services, is preferred

The estimated salary range for this position is between €60,000 - €80,000 per annum, depending on experience.

As a member of our team, you will enjoy a comprehensive benefits package, including health insurance, pension scheme, and generous holiday allowance.