Digital Commerce Internship Opportunity

Vor 3 Tagen

Frankfurt am Main, Hessen, Deutschland Deutsche Lufthansa AG Vollzeit
About the Internship

In the course of your 6 months internship at Deutsche Lufthansa AG, you will work in various areas of digital commerce, including:

  • Digital Content Creation: You will analyze the digital customer journey and support the creation of content for the four main Lufthansa group carriers' websites.
  • Customer Acquisition and Retention: You will monitor ad campaigns, optimize Search Engine Advertising (SEA) and Search Engine Optimization (SEO), and assist with reporting and testing.
  • Digital Sales and Marketing: You will actively assist the team in ongoing initiatives across our five disciplines: Placement & User Experience, Offer Design & Display, Cross-sell & Checkout, Customer & Loyalty, Market Steering & Performance.
  • Campaign Management: You will support the creation, implementation of promotional pages and visuals to set up our campaigns, collaborating closely with various internal departments.
  • Conversion Optimization and Benchmarking: You will help develop innovative eCommerce measures and research market trends, present comparisons of online sales topics.
  • A/B Testing and Experimentation: You will collaborate with respective teams to test new features and help prepare the content according to our customer journey up to go-live.
  • Administrative and Event Support: You will coordinate internal and assist in organizing team gatherings and events.

As a valued member of our team, you will enjoy:

  • Free parking
  • Canteen (subsidized by employer)
  • Jobticket / Subsidized public transport
  • Discounts / shopping
  • Employee events (summer festivals, participation in sports competitions etc)
  • Flexible working hours

To be eligible for this internship, you must:

  • Be enrolled for the entire period of the internship (current enrollment certificate and must be attached to the application) or internship between the Bachelor and Master studies (Gap Year)
  • Hold a HF diploma, Bachelor's, or Master's degree (at least three semesters completed for HF diploma & Bachelor's students), ideally in Business, Marketing, Tourism, or a related Sales field
  • Have a high affinity for digital affairs and proficiency in Microsoft Office Suite; knowledge of eCommerce tools is advantageous
  • Have a strong interest in digital marketing, e-commerce, and customer experience, with excellent communication and interpersonal skills
  • Have very good written and spoken English, high motivation, commitment, and initiative, along with strong attention to detail and organizational skills, and the ability to work both independently and in a team environment

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