Marketing Automation Specialist
vor 4 Wochen
Marketing Automation Specialist
We are seeking a highly skilled Marketing Automation Specialist to join our team at ING Deutschland. As a key member of our marketing team, you will be responsible for envisioning innovative marketing automation strategies and optimizing our marketing campaigns to capture our customers' imagination and enhance their engagement – particularly in the SME market.
Your Key Responsibilities
- Develop and implement marketing automation strategies to drive customer engagement and conversion.
- Work closely with cross-functional teams to integrate marketing automation platforms and pricing engines.
- Analyze campaign performance and provide data-driven insights to inform marketing decisions.
- Collaborate with the technical team to optimize marketing automation platforms and pricing engines.
Your Profile
- Proven experience in marketing automation within the banking sector, ideally focused on the SME market.
- Strong understanding of pricing strategies and implementation processes, particularly in financial services.
- Proficient in marketing automation tools and technologies, as well as SQL for data analysis.
- Excellent analytical skills, with the ability to interpret data and extract valuable insights for marketing purposes.
- Strong organizational skills with an attention to detail, even while multitasking projects.
- Proactive team player, able to thrive in a fast-paced, dynamic environment.
- Excellent communication skills in English, German is a plus.
We Offer
- Company pension plan, capital-building offers, free Deutschlandticket & bicycle leasing, company restaurant.
- Hybrid working: In addition to working in the office, you can also work remotely – within operational, regulatory and legal requirements.
- Individualized work schedule models, sabbatical, subsidization of nursing & childcare costs.
- Personal budget for continuing education and development as well as health; plus, a personal budget to set up your mobile working space.
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