Senior Marketing Manager

vor 2 Wochen

Penzberg, Bayern, Deutschland Elevate Outdoor Collective Vollzeit
Job Description

Company Overview

Elevate Outdoor Collective is a leading alliance of iconic outdoor and winter sports brands, specializing in skiing, snowboarding, and outdoor activities. Our collective is driven by a passion for innovation, performance, and fun times, with a strong focus on building credibility and driving sell-through.

Job Summary

We are seeking a highly skilled Marketing Manager to lead the European marketing strategy for K2 Skis. As a key member of our team, you will be responsible for planning, organizing, and executing the effective implementation of our marketing strategy, with a consumer-driven mindset, digital first approach, and local relevance.

Key Responsibilities

  • Develop and lead the execution of the European go-to-market plan based on global guidelines for all product categories.
  • Create (digital) advertising and communication plans, scheduled according to global programs.
  • Coordinate annual marketing/promo calendars with European markets.
  • Ensure the best possible campaign tools to cover all relevant consumer touchpoints (media, digital activation, publishing, social, public relations, retail, and trade marketing, consumer-facing events).
  • Adapt additional category brand communication content to maximize consumer impact for relevant channels to be executed by European markets.
  • Ensure category and brand plan executional excellence in European markets and report on performance against KPIs by monitoring opportunities and future improvements.
  • Lead communication on key account and buying group activation plans.
  • Support sales teams with development and production of sales collateral materials, including but not limited to sell-in/out tools, POP, etc.
  • Identify and fulfill all retail marketing and promotional requests.
  • Create consumer activation plans to support engagement between brand and consumer.
  • Manage public relation efforts, including but not limited to press releases, product reviews, editor relations, product pitches.
  • Set up and execute performance marketing plans to support DTC business.
  • Drive annual budget planning and execute precise budget management.

Requirements

  • Minimum 3-5 years of experience in the related field of marketing.
  • Bachelor's degree or higher or equivalent combination of education and experience and training.
  • Ability to ski competently in all conditions.
  • Traveling on a regular basis to European markets as well as to global brand/product summits is a must.
  • Strong understanding of the skiing culture, market, and lifestyle.
  • Work history in ski or related sports industries.
  • Excellent work ethic and enthusiasm.
  • Organizing multiple tasks and managing projects are self-evident.
  • Advanced computer skills: MS Office, Adobe products are a plus.
  • Strong understanding of DTC marketing and sales strategies.
  • Fluency in English and if you also speak German, this will be a plus.
  • Strong presentation and communication skills.

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