Fashion Account Director

vor 4 Wochen

Berlin, Berlin, Deutschland UNiDAYS Vollzeit

About the Role

The Fashion Account Director will lead the strategic relationship with a portfolio of UNiDAYS partners, consisting of prestigious consumer brands and retailers. This role requires a deep understanding of the German fashion market, including trends, consumer behavior, and competitor landscape.

Key Responsibilities

  • Develop and execute strategic marketing plans tailored to the German market, with a focus on brand building, customer acquisition, and retention.
  • Act as a UNiDAYS strategic advisor, managing performance marketing & leveraging our core products/objectives to develop and sell effective Student specific go-to-market strategies for our existing premium/enterprise-level partner portfolio.
  • Lead the account planning cycle, working alongside the Account Managers, ensuring Partners' needs and expectations are met alongside UNiDAYS key strategic goals.
  • Generate revenue towards a defined quarterly & annual quota for revenue earned from commission & advertising.
  • Work cohesively with the Account executives and Account Manager to uncover partner needs and tie those needs to our specific set of products.
  • Consistently exceed/achieve campaign goals based on building large scale, globally ambitious plans with the appropriate ROI.
  • Be a product level expert and sounding board for questions around how to position our products appropriately to our existing partners.
  • Develop and present In-person product pitches.
  • Spend in excess of 50% of your time with partners (virtually & in person).
  • Act as an online advertising expert and evangelist for UNiDAYS promoted products.
  • Provide deep knowledge and insight to our internal teams in order to drive creative and long term improvements to our platform offering.
  • Have a deep understanding and excitement for how to connect and market to Gen Z/Students.

Requirements

  • Extensive Experience in the Fashion Industry: Demonstrated track record in the fashion industry, preferably in roles such as merchandising, buying, wholesale, or related fields.
  • Proven Sales and Marketing Expertise: Successful experience in driving sales and marketing initiatives within the fashion sector.
  • Extensive proven b2b commercial experience in digital, performance or affiliate partnerships with a strong preference for Fashion.
  • Consulting or Strategic Planning Background: Strong analytical skills with the ability to interpret market data and consumer insights to inform strategic decision-making.
  • Excellent Communication and Relationship Building: Exceptional interpersonal skills with the ability to build and maintain relationships with key stakeholders including fashion brands, retailers, and partners.
  • Able to develop comprehensive forward-looking plans and execute against them with both strategic and tactical initiatives.
  • Team player with a positive and dynamic personality.
  • Excellent communication and presentation skills.
  • Strong planning and organisational capabilities.
  • Willingness to travel.

About UNiDAYS

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

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