Communications Specialist
vor 4 Wochen
We're a pioneering company in the field of nutrient measurement, dedicated to simplifying the process and making it more accessible. Our team of innovators is passionate about creating solutions that drive real change in the food fortification industry.
Job OverviewWe're seeking a skilled Communications Manager to join our team. As a key member of our marketing department, you'll be responsible for developing and implementing effective communication strategies that showcase our brand's narrative and drive sales pipeline growth.
Key Responsibilities- Drive lead development using advanced marketing and communication tools.
- Collaborate closely with Product and Sales Teams to develop a communication roadmap for BioAnalyt's products.
- Formulate and implement effective marketing strategies.
- Elevate global brand recognition through strategic thought leadership initiatives.
- Produce and oversee engaging content for the BioAnalyt website and social channels.
- Create insightful materials such as white papers, success stories, and interviews based on inputs from the team, partners, and customers.
- Regularly update and refresh the BioAnalyt website.
- Oversee the BioAnalyt social media channels, ensuring up-to-date strategies and training for the sales team.
- Organize and conduct impactful online trainings and webinars.
- Ensure proactive participation in key industry events with data-driven insights.
- Build and maintain robust relationships with global journalists for sustained press coverage in influential publications.
- Regularly assess and report on the performance metrics of all marketing activities.
- Continuously refine the digital strategy based on performance analysis and industry trends.
- Monitor and adapt to market trends, emerging channels, and shifts in customer behavior.
- Guarantee uniformity in messaging, visuals, and language across all platforms and content.
- Manage and archive visual assets efficiently, including graphics, photos, and animations.
- Demonstrated expertise in crafting integrated, multi-channel campaigns for B2B customer acquisition and retention in both digital and traditional media landscapes.
- Proven ability to manage multiple tasks simultaneously, ensuring high-quality outputs within tight timelines.
- Up-to-date knowledge of marketing and communications industry trends. Familiarity with media and corporate relations, as well as digital media strategy.
- Skilled in story development and crafting content for publications, social media, and reports.
- Proficiency in using social media platforms, especially LinkedIn and YouTube, for communication purposes.
- Solid background in B2B marketing and communications.
- Exceptional attention to detail paired with stellar communication skills.
- Adeptness at navigating a fast-paced environment, foreseeing future communication needs, and adapting to rapid changes with a proactive mindset.
- Strong written, verbal, and interpersonal abilities, capable of thriving in a diverse, international setting.
- Mastery over the English language, both in writing and speaking.
- Familiarity with video editing tools is a plus.
- A background in the natural sciences or experience in scientific writing will be highly regarded.
We offer a dynamic work environment that fosters innovation, collaboration, and growth. Our team is passionate about creating meaningful solutions and driving real change in the world. We value long-term commitment and offer bespoke working relationships tailored to individual needs. Our modern approach to work-life balance is evident in our flextime model, granting flexible working hours, along with 10 paid child sick days. If the situation demands, we also offer the option of working from home. Furthermore, for those looking to secure their future, we provide an optional company retirement plan.
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