Regional Marketing Manager

vor 3 Wochen

Frankfurt am Main, Hessen, Deutschland Merz Therapeutics Vollzeit
Job Title: Regional Marketing Manager

Merz Therapeutics is seeking a highly skilled Regional Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies for our neurology portfolio.

Key Responsibilities:

  • Market analysis and insights: Conduct in-depth market research to gain a deep understanding of customer preferences, unmet needs, and market dynamics.
  • Strategy and tactics: Develop and implement marketing strategies aligned with global and regional objectives.
  • Brand planning process: Initiate and manage the annual brand planning process for the region, ensuring alignment with the global team.
  • Customer engagement process: Support the local customer engagement process, including Key Account Management, Marketing, Medical & Sales collaboration, and Digital transformation.
  • KOL Management: Partner with regional KOL Management to provide insights and value activities.
  • Brand campaigns: Develop and drive brand campaigns, materials, and messaging using a multi/omni-channel approach.
  • Launch preparations: Support local markets in their launch readiness and activities, utilizing global launch templates and materials.
  • Stakeholder management: Collaborate with cross-functional teams, including Global Product Teams, global Marketing teams, local affiliates, HCPs, and patient advocacy groups.
  • Congresses: Lead European Neurology meetings & events (HCPs) and patient association meetings.
  • Budget management: Manage the budget for special neurology brands with an entrepreneurial mindset.
  • Training: Share local best practices across the region and provide training for local Marketing, Medical, and Sales teams.

Requirements:

  • University degree in Business with a focus on Marketing or a related field.
  • Experience in Special Neurology, ideally knowledge of the Parkinson's and Multiple Sclerosis (MS) markets in Europe, with strong analytical skills.
  • Proven ability to develop and implement marketing strategies aligned with global and regional objectives.
  • Experience in product launching, managing the annual brand planning process, and overseeing the execution of local brand plans.
  • Strong skills in customer engagement, including Key Account Management and Digital transformation.
  • Profound knowledge in state-of-the-art marketing tools, developing multi/omni-channel brand campaigns, and supporting product launch preparations.
  • Effective stakeholder management across cross-functional teams with great communication skills.
  • Entrepreneurial & creative mindset with strong business and customer orientation.

What We Offer:

  • Individual career development in a purposeful job: you improve the quality of life of our patients.
  • Hybrid work model that allows a good work-life balance.
  • Attractive location with good transport links, modern workplaces, and a company restaurant.
  • Global family business with flat hierarchies and an open, respectful corporate culture.
  • Attractive remuneration with extensive social benefits.
  • Variety of employer-subsidized benefits such as WellPass, Germany ticket, Corporate Benefits, and JobBike.

Join Merz Therapeutics and be part of our international and motivated team. Help us achieve our goal: BETTER OUTCOMES FOR MORE PATIENTS.

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