Automotive Digital Product Marketing Specialist

vor 2 Monaten

Düsseldorf, Nordrhein-Westfalen, Deutschland Renesas Electronics Vollzeit
Job Description

**About the Role**

We are seeking a highly skilled and experienced Product Marketing Engineer to join our Automotive Digital Product Marketing Team at Renesas Electronics. As a key member of our team, you will be responsible for driving the growth of our next-generation Automotive MCU products.

Key Responsibilities:

  • Support the development and marketing of Renesas Automotive Microcontrollers.

  • Collect, define, and closely follow up on global customer requirements.

  • Coordinate projects with dedicated major automotive customers.

  • Work with internal technical marketing and design sections to define and follow up on roadmap development for Renesas microcontroller products.

  • Collaborate with internal 1st and 2nd level support teams for Renesas products.

  • Work with internal sales teams to support customer promotion strategy and execution.

  • Coordinate and effectively exchange information with Renesas Japan.

  • Report performance indicators (KPIs) to upper management.

  • Develop and drive market introduction plans worldwide.

  • Ensure the availability and drive responsible departments for the complete product package (documentation, starter kits, flyers, software) for market introduction, including training of the sales force for assigned products.

  • Produce public marketing materials such as whitepapers, press releases, webinars, etc.

Requirements:

  • Minimum 5-10 years of experience in relevant product marketing in the semiconductor industry.

  • Experience in the automotive market, with a good understanding of carmakers and Tier 1 requirements.

  • Comprehensive knowledge of embedded microcontrollers and ecosystems.

  • Proven track record of product definition and requirement management.

  • Good understanding of relevant marketing concepts (Go-To-Market plans) and customer expectations.

  • Strong communication skills, team-oriented, and ability to work in a multicultural and agile environment.

  • Fluent in English (written and spoken) and German (preferable).

  • Ability to work with software IT infrastructure and standard PC tools (MS-Office).

  • Ideal experience in: automotive system design, E/E architecture, artificial intelligence, customer negotiations, handling of complex technical RfQs, MCU architecture/networking, functional safety/security, and embedded software.

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