Field Marketing Manager DACH
vor 4 Wochen
About the Role:
We are seeking a highly skilled Field Marketing Manager to join our team in the CE region. As a key member of our marketing team, you will be responsible for driving the company's brand presence, developing and executing marketing strategies, and collaborating effectively with both local and global teams.
Key Responsibilities:
- Develop a comprehensive understanding of the German and Eastern European markets, identifying key trends, challenges, and opportunities.
- Create and execute a strategic vision for field marketing that aligns with the global marketing objectives.
- Collaborate seamlessly with both local and global teams to ensure alignment and successful implementation of marketing strategies.
- Work closely with sales, product marketing, communications, and other departments to integrate field marketing efforts with overall business goals.
- Drive the development and localization of marketing materials, campaigns, and messaging to resonate with the local audience while maintaining global brand consistency.
- Build and strengthen the company's brand presence in the German and Eastern European markets.
- Implement brand-building initiatives across the CEE region with a strong focus on Germany, ensuring a consistent brand message that resonates with target audiences.
- Leverage a mix of online and offline channels, including webinars, workshops, industry events, and digital advertising, to maximize brand exposure.
- Utilize data to measure the success of marketing campaigns and initiatives.
- Apply insights to refine and optimize marketing strategies for maximum impact.
- Scale the brand by building clear storytelling, following a consistent and compelling narrative.
- Lead content development efforts for the region, creating engaging materials that align with the brand and resonate with the target audience.
About You:
- 4+ years of marketing experience, ideally with a focus on ad tech/SAAS.
- Proven track record of successfully building and scaling brands in the CEE markets.
- Strong cross-functional experience, collaborating effectively with diverse teams.
- Autonomous and able to work independently to drive initiatives from conception to execution.
- Excellent understanding of market nuances, particularly in the German and Eastern European regions.
- Data-driven mindset with proficiency in analytics tools.
- Experience in storytelling: drafting content that has impact.
- Proficiency in utilizing marketing automation and analytics platforms, such as HubSpot, Google Analytics, and CRM systems, to track and measure campaign performance.
- Experience localizing global strategies and distilling them for regional impact.
- Exceptional communication skills in both English and German; additional Eastern European languages are a plus.
What We Offer:
- Competitive salary with a bonus.
- Paid quarterly.
- Flexible approach to working hours and location.
- Keeping our Ogurians happy and healthy is a priority for us, so we offer access to both physical and mental health and wellbeing benefits.
- Medical cover plan.
- Occupational pension plan with 50% employer contribution (Gothaer).
- Group accident insurance.
- Free parking at the office.
- Discounted monthly subscription for public transport (50% paid by employer).
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