Product Marketing Lead
vor 3 Wochen
We are seeking a highly skilled Product Marketing Lead to join our Growth and Acquisition focused Product Marketing Team in Berlin. As a key player in this team, you will collaborate with cross-functional teams to develop and optimize demand generation initiatives, from defining product-driven marketing campaigns to improving sign-up journeys.
Key Responsibilities- Define products and features that can be leveraged to attract new customers and drive demand, with a focus on increasing sign-ups and customer engagement.
- Lead efforts to communicate our incentive and cash benefit system, ensuring that messaging is clear, compelling, and effectively drives customer acquisition.
- Optimize sign-up journeys and communication touchpoints for new customers, improving conversion rates and making the process more seamless and engaging.
- Utilize virality mechanisms (e.g., referral programs, social sharing features) to amplify demand generation efforts and encourage organic customer acquisition.
- Support Sales and Partnership teams with compelling product marketing materials, ensuring they have the right tools and messaging to drive growth.
- Develop and execute product marketing campaigns that generate awareness for our product offering, and build interest and engagement.
- Create product-driven activations that excite both new and former customers about our products, and lead initiatives to convert or re-engage them.
- Collaborate closely with creative teams (UX and Brand) to ensure consistency and alignment of messaging across all channels and consumer touchpoints.
- Analyze customer behavior and segment data to tailor messaging strategies, using insights to continuously refine and improve marketing effectiveness.
- 8+ years of experience in Product Marketing, Demand Generation, or related roles, ideally in a fast-paced, high-growth, or tech-driven environment.
- Proven track record of working closely with Tech and Creative teams, with the ability to bridge the gap between technical product features and customer-centric messaging.
- Expertise in messaging optimization, with strong experience in crafting impactful narratives for new and existing customer segments.
- Deep brand knowledge and experience with brand metrics and positioning, with the ability to apply these insights to demand generation strategies.
- Strong project management skills: comfortable leading complex, cross-functional projects and delivering high-quality work on tight timelines.
- Experience with incentive and benefit systems (such as referral programs, discounts, cash-back initiatives) and how they influence customer acquisition.
- Knowledge of pricing strategies and how to effectively communicate pricing and value propositions to different customer segments.
- Experience working with subscription-based businesses is a plus, with a strong understanding of customer lifecycle management.
- Proven success in upper and mid-funnel marketing activations, including awareness campaigns, demand generation, and lead nurturing.
- A data-driven mindset, comfortable using analytics and customer insights to drive marketing decisions and optimizations.
HelloFresh is one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. We offer a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals. Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits.
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