Senior Care Marketing Manager

vor 2 Wochen

Hannover, Niedersachsen, Deutschland Anchor Vollzeit
Job Title: Senior Care Marketing & Occupancy Manager

Job Summary: We are seeking a dynamic Senior Care Marketing & Occupancy Manager to lead our marketing initiatives and drive occupancy growth across our care home portfolio.

Key Responsibilities:
  • Occupancy Growth: Develop and implement targeted care home marketing strategies to drive occupancy growth and engagement, working closely with operational teams.
  • Campaign Development: Design and execute impactful local and national campaigns to boost brand awareness and stimulate demand from customers and professional partners.
  • Occupancy Oversight: Maintain a comprehensive view of occupancy levels across all care homes, identifying risks and performance concerns to implement timely solutions.
  • Brand Presence: Oversee Anchor's listings and reputation on 3rd party platforms, monitoring performance to enhance digital marketing efforts.
  • Stakeholder Engagement: Present marketing strategies, performance insights, and occupancy data at Care Services Committee meetings, ensuring alignment with the Care Strategy and priorities.
Requirements:
  • Strategic Thinking: You understand the challenges of care home marketing and use data-driven insights to develop and refine campaigns.
  • Relationship Builder: Your excellent interpersonal skills enable you to build rapport and influence stakeholders at all levels.
  • Creativity: You bring fresh, innovative ideas to marketing and customer understanding, while challenging conventional approaches.
  • People-Oriented Leader: You'll lead and shape the care marketing team using your excellent people management skills, promoting high performance, open collaboration, and a supportive workplace culture.
  • Care Marketing Expert: In-depth knowledge of care home marketing, occupancy trends, and best practice.
  • Budget Savvy: You're experienced in managing marketing budgets, ensuring campaigns are cost-effective, on-brand, and deliver strong ROI.
What We Offer:
  • Competitive Salary: £65,000 per annum
  • Flexible Working Options: We offer a range of flexible working arrangements to support work-life balance.
  • Pension Plan: We contribute to a pension plan, and you can contribute between 4% and 8% to match or exceed our contribution.
  • Professional Development: We offer ongoing personal and professional development programs to support your career growth.

How to Apply: If you're a motivated and experienced marketing professional looking to make a difference in the care sector, please submit your application by the closing date of 24th October.

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