Strategic Marketing Professional for German and Austrian Markets

vor 1 Tag

Frankfurt am Main, Hessen, Deutschland Wellington Management Company, LLP Vollzeit
About Us

Wellington Management Company, LLP offers comprehensive investment management capabilities that span nearly all segments of the global capital markets. Our investment solutions, tailored to the unique return and risk objectives of institutional clients in more than 60 countries, draw on a robust body of proprietary research and a collaborative culture that encourages independent thought and healthy debate. As a private partnership, we believe our ownership structure fosters a long-term view that aligns our perspectives with those of our clients.

The Role: Marketing Strategist

We are seeking an experienced Strategic Marketing Professional to join our team in Germany and Austria. In this role, you will serve as a strategic thought partner for our client-facing team as we expand and deepen relationships with clients and prospects in this important region. Your primary responsibility will be to lead the strategy and execution of channel marketing to position and promote our firm's reputation, branding, investment capabilities, and products in the region across the institutional and wealth channels. This individual will be responsible for creating effective, targeted, and inspirational marketing plans and activities, overseeing their delivery and execution, and assessing their effectiveness. You will work in very close collaboration with colleagues in the client group, the investment and product teams, as well as within our regional and global marketing team.

Your Key Responsibilities
  • Lead the development and execution of marketing plans to improve awareness and adoption of our capabilities and products across the region; specifically with financial intermediaries, retail, and to a lesser extent, the institutional channels such as pension and insurance clients.
  • Leverage internal and external sources to gather product, channel, and competitor insights with the goal of providing recommendations to drive distribution and market share.
  • Develop and maintain broad knowledge of competitive offerings, market trends, and industry developments specific to the business area.
  • Create targeted messaging outreach to support the business and continually build the brand utilizing the full marketing mix: content, digital, email, events, PR, and media.
  • Demonstrate initiative and creativity in proactively recommending and implementing marketing solutions.
  • Manage budget and internal resources effectively, with a focus on activities that will have the greatest impact.
  • Employ a data-driven approach and communicate progress and lessons learned to internal stakeholders.
  • Work with PR/corporate communications to ensure channel alignment and implementation of messages in a timely and effective manner.

Your Qualifications
  • Extensive experience in wealth/intermediary marketing within the investment management industry, including direct management, development, and execution of marketing communication plans and initiatives.
  • Demonstrated success developing channel marketing initiatives in Germany and Austria that increase brand awareness and sales.
  • Strong written and oral communication and presentation skills.
  • Excellent project management/organizational skills, including ability to multi-task, be consistently responsive, and manage changing priorities while meeting often strict deadlines.
  • Proven ability to interact effectively and professionally with creative teams, senior executives, internal business partners, external clients, and external vendors.
  • Demonstrate initiative, resourcefulness, and creativity; continuously seek out ways to improve upon and elevate effective marketing strategies.
  • Possession of native written and spoken command of the German and English languages is essential.
  • Knowledge of UCITS and local fund regulations.
  • Experience of working as part of a global team where team members are based in multiple global offices.
We estimate the salary for this position to be around €80,000 - €100,000 per year, depending on experience.

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