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Consumer Insights Researcher

vor 2 Monaten


Stuttgart, Baden-Württemberg, Deutschland Midea Europe GmbH Vollzeit
About the Role

Job Summary: We are seeking a highly skilled Consumer Insights Researcher to join our team at Midea Europe GmbH. As a key member of our organization, you will be responsible for designing, initiating, and executing consumer insight research to build a knowledge base for product innovation and generate technology trends for next-generation products in European markets.

Key Responsibilities:
  • Conduct Market Research: Lead the collection and systematic analysis of country market data, ensuring information quality and accuracy.
  • Generate Insights: Develop recommendations to ensure proper consideration of consumers in new product planning.
  • Monitor Market Trends: Understand the market and Voice of the Customer in the early stages of New Product Development (NPD) and monitor progress and quality management in execution.
  • Provide Strategic Advice: Offer strategic advice and decision-making support to the Laundry Division.
Requirements:
  • Education: Bachelor's degree in a relevant discipline or above.
  • Experience: Minimum 5 years of working experience in consumer insights, consumer research, and user experience testing.
  • Skills: Very familiar with European markets, with solid knowledge and experience in both quantitative and qualitative research, and hands-on experience in conducting/moderating consumer interviews.
  • Communication Skills: Excellent communication and stakeholder management skills, with the ability to work in a fast-paced intercultural working environment and complex organizational matrix.
About Us:

Midea Europe GmbH is a subsidiary of the Midea Group, a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation, and logistics. We offer surprising solutions for our customers in Europe, and our employees are motivated to help shape the Midea success story.