Marketing Campaign Manager
vor 4 Wochen
About the Role
The Marketing Campaign Manager - DACH will be part of the Regional DACH team within the greater Marketing department. They will report directly into the Head of Marketing for the DACH region. This role is responsible for planning, executing, and optimizing marketing campaigns that align with the broader demand generation marketing strategy for the DACH region.
About the Team
The Marketing team at Bold consists of over 20 professionals, distributed across our primary regions: DACH, France, and the Benelux. Our mission is to empower HR teams and leaders to unlock the full potential of their talent. To achieve this, we focus on delivering value to our target audience through high-quality initiatives backed by in-depth market insights.
Your 12-Month Journey
During the first 3 months, you will spend the first few weeks learning about our products as well as the regional specificities of our positioning and communication in the DACH region. You'll get a thorough understanding of what value they bring to our customers as well as how we differentiate ourselves from the other platforms out there.
Within 6 months, you'll be fully focused on the execution of the plan, as well as implementing long-term operating models to ensure consistent and efficient collection of market insights, and the translation of these insights towards targeted and effective campaigns for the DACH region.
After 1 year, you'll be considered as the go-to person when it comes to demand generation campaigns in the region. You'll be a leading figure in determining the right mix of online/offline activities to ensure we reach our objectives in the DACH region.
Key Responsibilities
- You'll work on developing, managing and reporting on integrated multi-channel campaigns, including email, social media, webinars and events.
- You'll collaborate with the Head of Marketing DACH to ensure the campaigns align with the overall goals and objectives for the region.
- You'll manage the timelines, deliverables, and budgets, associated with the campaigns.
- You'll work closely with the Growth, Content and SEO, and Product Marketing teams, to ensure your campaigns are as targeted and effective as possible.
- You'll serve as a key point of contact between the marketing team and other departments within the DACH region, including Sales, Partnerships, and Customer Success.
- You'll use a data-driven approach to ensure maximum efficiency throughout the planning and execution of your campaigns.
Requirements
- 3+ years of related marketing experience, ideally in field/regional marketing.
- Proven ability to drive qualified demand for a company's products/services.
- Deep understanding of the DACH market, and how to execute the most efficient campaigns for the region.
- Data driven and ambitious to prove the ROI of marketing campaigns.
- Experience in partnering with commercial teams (Sales and Partnerships).
- You are a native German speaker.
About Bold
Bold is a premier Talent Management Suite, enabling People teams to improve the full employee lifecycle with a cutting-edge Applicant Tracking System, Human Resources Information System, and Performance Management Software – all in one place.
We have a growing network of over 300 partners, all committed to one vision: guiding all People leaders to create a better world of work.
We celebrate diversity and welcome applications from underrepresented groups and encourage people of all backgrounds to apply. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, neurodiversity, or status as an individual with a disability.
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