Senior Social Media Marketing Specialist
vor 4 Wochen
SHEIN is a global online fashion and lifestyle retailer, offering a wide range of products from a global network of vendors at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry.
Job DescriptionWe are seeking a highly skilled Social Media Specialist to join our team in Berlin. As a Social Media Specialist, you will play a crucial role in managing content for our official Instagram and TikTok accounts, driving influencer marketing efforts, and increasing engagement through organic reach.
Key Responsibilities:- Manage and oversee the official Instagram and TikTok accounts for the German market.
- Develop and execute effective and efficient content plans to maintain a consistent and engaging online presence.
- Monitor social media channels and handle community management.
- Analyze social media performance metrics and provide insights to optimize engagement and growth.
- Create performance data reports on a project and campaign basis, delivering actionable insights and recommendations.
- Stay updated on industry trends and emerging social media platforms to recommend and implement new strategies.
- Create visually appealing and engaging content, including graphics, images, videos, and written copy.
- Collaborate with internal design teams or external agencies to produce high-quality multimedia content within given cost and time frames.
- Develop and maintain a content calendar and posting schedule.
- Work closely with the KOC/Influencer Manager in developing and executing influencer marketing strategies.
- Identify and engage with influencers who align with the brand's values and objectives.
- Manage influencer cooperations and campaigns.
- Monitor influencer content to ensure it aligns with brand guidelines and values.
- Measure the effectiveness of influencer collaborations through analytics and reporting.
- Support in building and managing different KOC groups with varied profiles.
- Help with organizing and maintaining relationships with KOCs to foster advocacy and engagement.
- Collaborate with KOCs on content creation, reviews, testimonials, and other promotional activities.
- Develop and manage WOM (Word of Mouth) marketing initiatives to enhance brand visibility and reputation.
- Engage with different online communities to promote brand awareness and customer loyalty.
- Assist in the development and management of affiliate programs to drive brand reach and sales.
- Support the planning and execution of social media marketing campaigns that align with overall marketing objectives.
- Monitor campaign performance and assist in making real-time adjustments to optimize results.
- Track and report on key performance indicators (KPIs) for campaigns, providing insights and recommendations.
- Proficiency and fluency in German and English (both written and verbal).
- Excellent verbal communication and networking skills.
- Proven experience in social media management, particularly with Instagram, TikTok, and YouTube.
- Strong understanding of influencer marketing and experience in working with influencers.
- Creative mindset with the ability to generate engaging and visually appealing content.
- Strong analytical skills to interpret data and make informed decisions.
- Strong organizational and project management skills.
- Knowledge of relevant social media management and analysis tools as well as content creation tools.
- Ability to stay updated on industry trends and emerging social media platforms.
- Experience with e-commerce and online retail marketing.
- Graphic design and video editing skills.
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