Marketing Operations Specialist
Vor 3 Tagen
Verve Group is seeking a highly skilled Marketing Operations Manager to join our team. As a key member of our marketing team, you will be responsible for overseeing and enhancing our marketing operations, with a focus on effectively utilizing HubSpot and overseeing successful BDR campaigns.
Key Responsibilities:- Own HubSpot for seamless lead generation, tracking, analytics, and data integrity, ensuring accurate data capture and rectifying inconsistencies or inaccuracies
- Collaborate with Sales Operations and cross-functional teams to align workflows, goals, and execute marketing initiatives
- Create, manage, and automate workflows, lists, segmentation, email marketing, lead nurturing, and scoring with HubSpot to increase efficiency and personalize communication
- Regularly monitor and analyze key performance metrics, campaign performance, lead progression, and revenue attribution
- Identify opportunities for improvement and optimize campaign effectiveness in collaboration with sales and marketing teams
- Create dashboards and generate regular reports on marketing performance, BDR, marketing-led campaign effectiveness, and lead quality, providing actionable insights and recommendations to drive marketing strategy
- Manage and execute API integration of systems between HubSpot and other platforms
- Utilize HubSpot's automation features to personalize communication and improve lead engagement, email marketing, lead nurturing, and scoring
- Implement and audit all tracking mechanisms to ensure data accuracy across web analytics platforms such as Google Analytics, Looker Studio, Tag Manager, and UTM
- Train and mentor team members on HubSpot and marketing automation best practices
- Bachelor's degree in Marketing, Business Administration, or a related field
- Proven experience (4+ years) as a Marketing Operations Manager or similar role
- 4+ years experience with HubSpot, HubSpot certifications as a plus
- Experience with tracking marketing and sales activities throughout the sales funnel (leads, opportunities, campaigns)
- Demonstrated success in supporting Marketing and BDR-led campaigns
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Proficiency in marketing automation tools and practices
- Excellent project management and organizational skills
- You are fluent in English and have excellent communication skills (written and oral)
- Join one of the top privacy-first omnichannel ad platforms and gaming companies
- Be part of a multicultural team (55+ nationalities) that is bringing advertising to the next level
- Benefit from working with some of the most experienced professionals in our industry and constantly grow with us
- You will learn and evolve in an empowering environment characterized by entrepreneurial actions
- Responsibility, independence, and an opportunity to participate in projects that have a significant impact on Verve's success
- 3 Wellness days per year to help you maintain your well-being (in Q1, Q2, and Q3 after min. 90 days of employment)
- Enhance your professional skills with a yearly training budget and improve your language skills through German and/or English classes
- Work and Travel Program (monthly raffle after 2 years of employment)
- We are happy to build a great team together and we appreciate your help through our Employee Referral Bonus
- Align your interests with the company's success and take part in our Employee Shares Purchase Plan
- You will be entitled to 27 holidays per year in addition to any of the public/bank holidays
- Personalized Benefits Platform; with a budget of 100 EUR/month, you can choose the benefits that fit you best from the following options: Internet allowance Mobility allowance such as BVG/HVV tickets and car/bicycle rental Kindergarten, daycare center subsidy Sport membership and personal development Shopping vouchers
- Enjoy food and beverage benefits with colleagues and have fun during team events
- Take advantage of our Employee offers and discounts
- Corporate Pension Scheme
Verve Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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