Marketing Director
vor 3 Wochen
About Mindspace
Mindspace is a leading flexible workspace provider with an expanding footprint in Europe, Israel, and the US. Our design-led office spaces and on-demand offerings provide the ideal solution for enterprise companies, startups, small businesses, and entrepreneurs adapting to today's fast-evolving hybrid work environment.
Why you'll love working at Mindspace?
Mindspace is a place where employees can thrive and further develop their skill set in an inspiring and nurturing environment: great vibe, employee wellbeing, diverse community, boutique design. You'll work with some of the best people in the industry, who love what they do. You'll be part of a global company with deep respect and understanding for the local culture of each of its markets.
About the position
The marketing manager will be in charge of managing Mindspace's marketing activities for existing and additional products in our 13 locations in Germany. The position spans from building a 360 holistic marketing plan, to fully executing it, monitoring and revising it, to meeting the company's KPIs.
Responsibilities
- Manage Mindspace's marketing activities and programs in Germany across physical locations and marketing channels: online, offline, media, partnerships, community, and more
- Lead e-commerce and lead-gen campaigns as well as go-to-market activities for new offerings in Germany, including market analysis, messaging, launch plans, budgets
- Own all marketing-related partnerships such as barter deals and marketing-focused event partnerships
- Strengthen awareness of the Mindspace brand in Germany
- Build yearly marketing strategies and KPIs and manage a yearly marketing budget
- Attract major ecosystem events to the Mindspace locations and facilities
- Lead the creation of collateral for Mindspace's offerings: presentations, campaigns, demos, videos, sales enablement tools, etc.
Experience & Minimum Qualifications:
- 3+ years in marketing management roles - MUST; from a luxury brand or startup – a plus
- Strong oral and written communication skills both in German and English - MUST
- Experience in online advertising and lead generation campaign management - MUST
- Bachelor's degree – MUST
- Willingness to travel between the different Mindspace Germany locations
- Marketing management experience in both startup and enterprise environments – a plus
- Familiar with CRM software such as SalesForce and HubSpot - a plus
Critical Competencies for Success:
- You're an ace in execution with an ability to define and execute marketing programs, processes, and deliverables on your own
- You understand business dynamics, including strategy, revenues & costs, value proposition, sales pipeline, competition, and differentiation
- You're analytical and understanding data and numbers, but also branding, messaging and emotional drivers
- A problem solver – you are a highly resourceful thinker who is able to provide insightful, innovative solutions to any problem. You're proactive in finding solutions rather than get stuck on problems
- You are a mover & shaker, with strong interpersonal skills, who adapt well to a dynamic and fast-paced environment
- Using technology in your work is easy for you – including Apple, Google apps, social networks tools, task management tools, etc. Mastering a new tool takes you no time
- You're a strong team player who is also capable to work independently in an effective manner
- You're excited about Mindspace after doing your research on who we are and what we do
Please submit your application in English
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