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Senior Marketing Director

vor 2 Monaten


Freiburg, Baden-Württemberg, Deutschland REALWORLD ONE Vollzeit
About the Role

We are seeking a highly skilled Senior Marketing Manager to join our team at Realworld One. As a key member of our marketing department, you will be responsible for driving thought leadership, developing sales playbooks, and creating impactful customer stories through case studies and video.

Key Responsibilities
  • Thought Leadership: Develop and execute a comprehensive thought leadership strategy to position Realworld One as a leader in the VR and AR industry.
  • Sales Playbooks: Create and maintain sales playbooks that showcase the value of our solutions and drive sales growth.
  • Customer Stories: Develop and execute a strategy to create impactful customer stories through case studies and video.
  • Community Building: Spearhead the planning and execution of community-building events, including onsite VR community days and informative webinars, to engage with customers and prospects.
  • Market Research: Conduct comprehensive market research to serve the platform/product and sales teams with valuable market insights, supporting business growth and strategy refinement.
  • Collaboration: Foster seamless collaboration between various departments and manage relationships with freelancers and agencies to ensure effective marketing support across the board.
  • Account-Based Marketing: Leverage expertise in account-based marketing (ABX) and solution marketing to tailor strategies that resonate with our target audience, enhancing brand presence and market share.
Requirements
  • Experience: Minimum 5 years of experience in complex B2B marketing, with a proven track record of successful strategy development and execution.
  • Background: Solid background in solution marketing and account-based marketing (ABX), with the ability to craft tailored marketing campaigns that drive engagement and sales.
  • Industry Knowledge: Experience in the VR/AR, Life Sciences, or software development industries, demonstrating a deep understanding of market dynamics and customer needs.
  • Leadership: Prior experience as a key player in marketing, showcasing the ability to adapt and lead in diverse business settings.
  • Strategic Thinking: Strong strategic thinking and analytical skills, capable of providing market insights and supporting sales teams with actionable intelligence.
  • International Experience: Experience working in or with US-headquartered companies, with an understanding of the dynamics and expectations of high-growth companies considered a plus.
What We Offer
  • Opportunity: An opportunity to work for a market-leading, tech company with a broad international customer base that is using VR and AR to transform the way they work, learn and research.
  • Experience: The experience of creating and implementing highly valuable and innovative technology, while contributing to the long-term growth of a successful tech company.
  • Diversity: Be a part of a diverse international team with highly qualified and dedicated colleagues representing over 30 nationalities.
  • Autonomy: Bring in your own ideas and actively participate in shaping our company.
  • Location: Live in one of the regions in Europe with the highest quality of life, close to the Black Forest, the Swiss Alps, as well as the gourmet region of France.
  • Benefits: Receive a competitive salary, relocation support (if needed) and additional benefits such as Hansefit, subsidized lunch, regular team events, office snacks, gourmet coffee and a modern office located in the newly built Green City Tower complex in Freiburg.