Marketing Director

vor 2 Monaten

Ludwigsburg, Baden-Württemberg, Deutschland instagrid Vollzeit

About the Role

We are seeking a highly skilled Global Product Marketing Manager to join our team at Instagrid. As a key member of our Marketing & Communication Team, you will play a pivotal role in establishing our brand as a prominent player in the Film & Media industry.

Key Responsibilities

  • Develop and lead marketing strategies for the Film & Media and infrastructure segment, ensuring a cohesive and compelling brand narrative.
  • Create and adapt captivating, segment-specific content across diverse formats and touchpoints, including customer case studies, PR articles, and trade fair materials.
  • Collaborate within a cross-team environment to execute effective campaigns online and offline.
  • Identify and measure the most effective channels for reaching our target audiences within these verticals, continuously optimizing our approach to drive growth and lead generation.
  • Ensure the availability of essential sales support materials, including brochures, sales decks, and other collateral, to empower our sales force and key external stakeholders.
  • Actively participate in identifying and organizing trade fairs and exhibitions to showcase our cutting-edge products and solutions within the segment.

Requirements

  • 3+ years of marketing experience, supported by a proven track record.
  • Flexible, positive attitude with entrepreneurial hands-on drive and spirit.
  • Adaptability and a growth-driven mindset.
  • Strong communication and influencing skills in English, a plus are German skills.
  • Experience with marketing automation platforms and content management systems.
  • Proficiency in the latest marketing tools and familiarity with social media management.
  • Understanding of CRM systems (e.g., Salesforce) and data analytics.

About Instagrid

At Instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation or place of origin. Working as a team, we treat each other with respect and value each others opinions to achieve our common goals.

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