Digital Marketing Strategist

Vor 6 Tagen

Stuttgart, Baden-Württemberg, Deutschland Expanso Vollzeit
About Expanso

Expanso is revolutionizing data processing with Bacalhau, our cutting-edge open-source platform that empowers organizations to process data where it's generated—whether in the cloud, on-prem, or at the edge—unlocking new possibilities for real-time analytics, machine learning, and data management. As a growing startup, we're seeking a hands-on Marketing Manager who loves turning ideas into action, and is ready to help us scale and make a significant impact.

The Role

We're looking for a proactive and creative Marketing Manager to work closely with our Chief Marketing Officer (CMO) in driving our digital marketing, social media, and go-to-market (GTM) efforts. The primary focus will be on content, email, and social media marketing. You'll be the key player who turns ideas into actionable marketing campaigns that drive growth. This is a unique opportunity to shape how strategies come to life, blending strategic input with hands-on execution.

Key Responsibilities
  • Digital Campaign Planning and Execution: Steer the digital marketing funnel—from planning to execution. Develop and run email and drip campaigns that generate, nurture, and convert leads. Use audience segmentation, compelling content, and performance tracking to optimize engagement. Lead efforts to enhance our website: conduct audits, improve content with effective CTAs, and integrate with tools like HubSpot to trigger automated responses based on user actions. Transform technical content into clear, impactful campaigns that include email sequences, landing pages, and personalized outreach. Test and measure and optimize campaign success. Your goal: drive traffic, boost engagement, and turn visits into qualified leads.
  • Social Media Management: Develop and execute social media plans that align with our vision but bring your own creativity. Plan and manage the content calendar, post daily, engage with the community, and track performance. Execute the social media strategy with creativity and consistency.
  • Content Planning: Assist in planning the content calendar and managing the content creation process. Brief writers, review and edit drafts, and ensure content aligns with Expanso's voice and strategy. Your role is to keep the content machine running smoothly, whether the content is written by yourself or someone else.
  • GTM Materials Creation: Collaborate with the team to create impactful GTM materials like whitepapers, one-pagers, sales decks, press releases, and presentations. Be proactive in suggesting new content ideas, and take charge of bringing them to life. Develop and refine landing and website pages to support campaigns and enhance lead generation. Use A/B testing and SEO to improve conversion rates.
  • Proactive Reporting and Communication: Regularly update the CMO and the rest of the team on campaign progress, key metrics, and any blockers. Stick to deadlines, ask for help when needed, and ensure that work is completed to the highest standards.
Requirements
  • Experience: 3+ years in marketing with hands-on experience in digital campaigns, social media, and content creation—ideally within both enterprise and startup environments. Experience with HubSpot or similar CRM tools is a plus.
  • Initiative and Collaboration: You bring ideas to the table and are excited to take ownership of projects, aligning them with the CEO's and CMO's direction. You value feedback, communicate proactively, and thrive in a supportive but high-expectation environment. You're energized by taking ideas and shaping them into effective campaigns. You value direction but are eager to bring your own creativity and initiative to execute and optimize those strategies.
  • Technically Savvy: You have a strong ability to grasp technical concepts, especially related to distributed computing and open-source technologies. While you won't need to code, you must understand our product and the benefits it brings to customers and developers and be able to turn technical language into accessible, engaging content.
  • Strong Communication Skills: You're a compelling storyteller who knows how to engage audiences through clear, impactful communication. Your ability to translate complex ideas into relatable messages resonates both internally and externally. You know how to guide writers, craft briefs, write and review content with an eye for quality, ensuring it's always on-brand and impactful. You're a strong communicator with excellent written English skills. (English C2 or native speaker)
  • Data-Driven Mindset: You rely on data to inform decisions, track success, and refine tactics. Familiarity with analytics tools is a must. You report on progress and outcomes.
  • Self-Driven and Accountable: You are motivated, stick to deadlines, ask for help when needed, and deliver high-quality work. You value communication and keep the CMO informed of progress and challenges. You bring ideas, execute with confidence, and manage your projects independently while keeping leadership in the loop.
What You'll Get
  • Impactful Work: Be at the heart of our marketing execution, driving initiatives that directly influence Expanso's growth and visibility.
  • Room to Grow and Innovate: You'll be challenged with meaningful work, learning from an experienced team while having the freedom to experiment and bring your ideas to life.
  • Supportive Leadership: Work closely with a leadership team that values creativity, ideas, and quality. You'll have the guidance you need but also the freedom to make your mark.
  • Learning and Growth: You'll be exposed to cutting-edge technology and have the opportunity to grow your skills in a collaborative, ambitious environment. We're a small team, and you'll play a big role in shaping how we engage with our audience.
  • Flexible Remote Work: Work from anywhere. We care about results, not where you're located. You'll have the flexibility to work in a way that best suits you while staying connected with a collaborative and driven team.
  • Mission-Driven Team: Join us in making a real difference in how data is processed and managed. You'll be surrounded by smart, ambitious people who are passionate about pushing boundaries and driving innovation.

*While we welcome global applicants, our team primarily operates in PST (Seattle, LA), GMT (London), and CET (Germany). Fluency in English (C2 or native speaker) and significant time zone overlap with these regions are required.*

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