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Digital Marketing Campaign Strategist

vor 3 Monaten

Weiterstadt, Hessen, Deutschland GroupM Vollzeit
Key Responsibilities:
  • Engage in close collaboration with teams in planning, consulting, and investment management, as well as specialists in SEA, Social Media, and Programmatic advertising.
  • Oversee the seamless technical execution of campaigns, ensuring effective communication between external media partners, ad serving technologies, and third-party analytics providers such as Nielsen, IAS, and Double Verify.
  • Coordinate with creative agencies to facilitate the production of advertising materials as per the campaign strategy.
  • Analyze campaign performance against established KPIs, generating insights and formulating long-term optimization strategies.
  • Continuously monitor performance metrics, implementing optimizations to enhance results and managing pacing to ensure delivery aligns with bookings.
Qualifications:
  • A degree in a relevant field, ideally in STEM, Business Administration, Economics, or a similar discipline.
  • Initial professional experience in the digital landscape, particularly in roles related to advertising or campaign management.
  • Familiarity with key performance indicators and some experience in reporting.
  • Understanding of third-party tracking solutions and their applications.
  • Basic knowledge of HTML and CSS.
  • Proficient in Office 365 applications, especially Excel, PowerPoint, and Outlook, with a strong affinity for numerical analysis and problem-solving.
  • Excellent command of the German language.

If this opportunity resonates with you, we encourage you to consider applying, even if you do not meet every qualification listed.

What We Provide:

FLEXIBLE WORKING ARRANGEMENTS
We offer a hybrid work model that allows for 60% remote work, enabling you to balance personal and professional commitments while collaborating with your team in our modern office environment.

VALUING YOUR TIME
Our workweek consists of 39 hours, tracked in our system. Should overtime arise, you have the option to offset it.

GENEROUS VACATION POLICY
Enjoy 30 vacation days plus an additional flexible day, with the 24th of each month designated as a day off.

COMMITMENT TO GROWTH
We support your professional development through a variety of training opportunities.

CELEBRATING TOGETHER
Join us for memorable events, including summer parties, holiday celebrations, and other exciting gatherings.

EMBRACING INDIVIDUALITY
Express your unique style at work; we value creativity and individuality in our workplace attire.

EXCEPTIONAL BENEFITS
We prioritize your well-being and offer a range of attractive benefits to support you.