Head of Acquisition Marketing Analytics Lead

vor 1 Tag

Berlin, Berlin, Deutschland Delivery Hero Vollzeit
Job Title: Head of Acquisition Marketing Analytics

We are seeking a highly analytical and strategic leader to join our team as the Head of Acquisition Marketing Analytics. This role will be responsible for leading and optimizing our marketing acquisition strategies through data-driven insights and advanced analytics.

Key Responsibilities:

  • Develop and execute marketing acquisition analytics strategy aligned with business goals.
  • Lead and mentor a team of marketing analysts fostering a culture of continuous learning and improvement.
  • Utilize analytics to provide actionable insights on user acquisition performance and trends.
  • Design and implement A/B testing and other experimental frameworks to assess the effectiveness of marketing initiatives.
  • Create tools, KPI frameworks, and reports to measure ROI of marketing spend. Continuously monitor and guide marketing spend across various channels to maximize ROI.
  • Work closely with marketing, product, and engineering teams to ensure alignment on data needs and create global guidelines on how data needs to be collected and consumed.
  • Develop and enforce standardized naming conventions and tagging strategies for marketing campaigns and data collection.
  • Present findings and recommendations to senior leadership and stakeholders in a clear and actionable manner.

Requirements:

  • 7+ years of experience in marketing analytics, with a focus on user acquisition for technology-driven consumer-facing companies.
  • Proven experience in leading and managing a team of analysts and data scientists.
  • Strong proficiency in analytics tools and platforms (Google Big Query, Google Analytics, Tableau, SQL, Python/R).
  • Exceptional analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Experience with A/B testing, attribution modeling, and other experimental design methodologies.
  • Strong understanding of digital marketing channels and strategies, including paid search, social media, and content marketing.
  • Experience with Marketing Mix Modeling (MMM) to analyze and optimize marketing effectiveness across multiple channels.

Nice to Have:

  • Experience in agile development and methodologies.
  • MS or PhD in computer science, statistics, math, physics, business, etc.
  • Expertise in developing and implementing naming conventions and tagging strategies to ensure data consistency in a global organization.

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