Aktuelle Jobs im Zusammenhang mit Marketing Automation Professional - Herborn, Hessen - Friedhelm Loh Group

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Marketing Automation Professional

vor 2 Monaten


Herborn, Hessen, Deutschland Friedhelm Loh Group Vollzeit
About the Role

We are seeking a highly skilled Marketing Specialist to join our team at Friedhelm Loh Group. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to drive lead generation and customer engagement.

Key Responsibilities
  • Conceptualize and execute automated multi-channel campaigns to focus on lead generation
  • Develop and manage workflows, emailings, and landing pages
  • Design and implement nurture campaigns and scoring models in collaboration with business units
  • Process and manage lead data in collaboration with sales organizations
  • Conceptualize and execute SEA/Paid Performance campaigns
  • Monitor and create evaluations of relevant KPIs, including recommendations for action
  • Train and support our international subsidiaries on lead generation topics
  • Identify trends in B2B lead generation and marketing automation
Requirements
  • Completed studies with a focus on marketing or a comparable qualification
  • Several years of experience in the field of digital marketing/marketing automation
  • Experience with marketing automation tools such as Hubspot or Salesforce
  • Knowledge of other tools and systems from the marketing environment (e.g. Magnolia CMS, AEM, Google Analytics, etc.)
  • Knowledge of data protection law
  • Fluent English skills
  • Strong analytical skills and a hands-on mentality
About Us

We are a global player and innovation leader in the industry. As a member of the Friedhelm Loh Group, we offer a unique opportunity to work in a dynamic and innovative environment. Our company values include a long-term perspective, responsibility, teamwork, and personal development.

We offer a range of benefits, including an attractive working time model, a company restaurant, and a variety of additional services and employee offers.