Market Development Manager
vor 2 Wochen
We are seeking a highly skilled and experienced Market Development Manager to join our team in EMEA. As a key member of our commercial team, you will be responsible for developing and implementing the regional marketing strategy in alignment with our global go-to-market plans, growth strategy, and sales targets.
Key Responsibilities- Lead the regionalisation of our Product Marketing strategy for the EMEA region and deploy marketing tactics using a multichannel approach, including print, digital, social, events, and sales channels.
- Work cross-functionally to develop and support the marketing strategy to achieve revenue and market adoption, targeting segments that drive demand generation, pipeline health, and new contacts in these segments.
- Be a key stakeholder in defining and driving the annual Strategic Action Planning for EMEA.
- Participate in regional market development meetings to report marketing performance, gather input, and capture local product and market trends to adjust and refine strategy to best meet the customer and commercial team needs.
- Provide regional perspective, conduct regional customer and sales interviews to gain specific knowledge of the local market needs to refine the regional marketing message and sales enablement.
- Develop effective sales selling tools, technical training, and customer-facing materials in collaboration with product management and regional commercial teams.
- Nurture relationships with key leaders and partners in the region to foster collaboration.
- Support marketing budget management, ensuring marketing activities achieve expectations.
- Own product pricing in the region.
- A Bachelor of Science in a life sciences field (cell biology, microbiology, biochemistry, biophysics, chemistry) or equivalent with a good work experience (preferably partially in industry).
- Masters – postgraduate degree, or PhD preferred.
- Academic and/or commercial experience in Spatial Biology essential.
- Customer-centric with a good working knowledge and experience in marketing, sales, or sales support in technical/scientific products.
- Experience working in a complex, highly matrixed organisation and ability to partner/influence; strong record of building alignment in cross-functional teams.
- Self-motivated, demonstrates creativity and problem-solving ability with good intuition for business, proven written and verbal communication skills.
- Experience in developing successful lead generation programs using multi-channel strategies with ability to plan, execute, and measure and ability to learn from previous campaigns to improve future performance.
- Self-starter and fast learner to manage multiple projects' scope, budget, and schedule to achieve timely completion.
- Travel is required (25%); this will be across EMEA and internationally.
- Empowerment: Set goals and monitor KPIs for the direct reports. Assess results and adapt as necessary to ensure continuous improvement of support.
- Passion: Love science, give it everything, maximise opportunities, and be a strong brand ambassador.
- Innovation: Outstanding problem-solving and interpersonal skills. Self-directed and creative.
- Collaboration: Work closely with all departments within EMEA to ensure superior customer support.
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