Aktuelle Jobs im Zusammenhang mit Marketing Specialist - Herborn, Hessen - Friedhelm Loh Group
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Marketing Specialist
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Marketing Specialist
vor 2 Monaten
We are seeking a highly skilled Marketing Specialist to join our team at Friedhelm Loh Group. As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to drive lead generation and customer engagement.
Key Responsibilities- Conceptualize and execute automated multi-channel campaigns to generate leads
- Design, create, and manage workflows, emailings, and landing pages
- Develop nurture campaigns and scoring models in collaboration with business units
- Process and manage lead data in alignment with sales organizations
- Conceptualize and execute SEA/Paid Performance campaigns
- Monitor and create evaluations of relevant KPIs, including recommendations for action
- Train and support our international subsidiaries on lead generation topics
- Identify trends in B2B lead generation and marketing automation
- Completed degree with a focus on marketing or a comparable qualification
- Several years of experience in digital marketing/marketing automation
- Experience working with marketing automation tools such as Hubspot or Salesforce
- Knowledge of other marketing tools and systems (e.g. Magnolia CMS, AEM, Google Analytics, etc.)
- Knowledge of data protection law
- Fluent English skills
- Strong analytical skills and a hands-on mentality
We are the Friedhelm Loh Group, a family-owned company and global player in the industry. We accelerate automation and digitalization and shape our future together. We are part of the Friedhelm Loh Group, a family-owned company and global player in the industry.
We offer a dynamic and innovative work environment, with a focus on teamwork and personal development. Our benefits include a flexible working model, a comprehensive training program, and a range of employee benefits.
