Category Marketing Manager
Vor 4 Tagen
We are seeking a highly skilled Category Marketing Manager to join our team in Germany. As a Category Marketing Manager, you will be responsible for developing and executing marketing strategies to drive growth and engagement in our priority categories in the local market.
Key Responsibilities:- Develop and execute buyer acquisition campaigns and events to generate buzz and grow demand in priority categories
- Develop and execute social media strategies for categories across multiple channels and platforms
- Identify and pursue PR and influencer opportunities in the local market across categories
- Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
- Measure and iterate on the effectiveness of category marketing initiatives
- 6+ years of marketing experience in a fast-paced environment, preferably at a high-growth startup, marketplace, or creator-focused platform
- Fluency in both English and German, with a deep understanding of the DACH market
- Strong project management skills and ability to fully own strategy and content across multiple marketing channels
- Creative thinking and aptitude for content creation and copywriting
- Experience tracking KPIs and monitoring success for marketing programs
- Flexible time off policy and company-wide holidays
- Health insurance options, including medical, dental, and vision
- Work from home support
- $1,000 home office setup allowance
- $150 monthly allowance for cell phone and internet
- Care benefits
- $450 monthly allowance for food
- $500 monthly allowance for wellness
- $5,000 annual allowance towards childcare
- $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
- Retirement and pension plan
- Parental leave
We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law.
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