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Head of Paid Media Strategist

vor 2 Monaten


Planegg, Bayern, Deutschland plaion Vollzeit

About the Role

The Head of Paid Media will work closely with senior management and cross-functional teams to develop and execute strategic media campaigns, driving business growth and revenue through effective media planning and buying.

Key Responsibilities

  • Lead a team of Paid Media experts, providing guidance and support to ensure successful campaign execution
  • Develop and manage large-scale media investments across multiple channels, leveraging expertise to optimize ROI
  • Stay up-to-date with industry trends, tools, and best practices, sharing knowledge with the team to drive innovation and improvement
  • Collaborate with the marketing analyst and analytics team to analyze campaign results, identify insights, and inform future media strategies
  • Negotiate media contracts, partnerships, and agreements, ensuring alignment with business objectives
  • Contribute to a positive and collaborative team environment, fostering open communication and a culture of continuous learning

Requirements

  • 7+ years of experience in managing paid media campaigns, with a proven track record of success
  • Leadership experience, with a ability to empower and develop a team
  • Expertise across social media, paid search, programmatic, and display channels, with a strong understanding of the marketing funnel
  • Strong analytical and reporting skills, with experience in using Excel to analyze large data sets and identify actionable insights
  • Fluent English language skills, with excellent verbal and written communication
  • Desirable: experience with alternative marketing channels, such as Out of Home, Podcast Campaigns, or Influencer Campaigns

About PLAION

PLAION is a leading international media company, with a rich history of innovation and success in the film and games industry. We offer a dynamic and collaborative work environment, with opportunities for growth and development. Our benefits package includes a range of perks, such as employee events, fitness cooperation, and flexible working hours.